S.Y B.COM
SEMESTER - 4
MARKETING MANAGEMENT
(MM)
MCQS - March, 2018
1) EDLP stands for__________
A) Everyday Low Pricing
B) Each Day Low Price
C) Everyday Lowest Price
D) Each Day Lower Priced
2) _________ is the method in which the company charges a fairly low price for a high quality offering.
A) Value Pricing
B) Auction Type Pricing
C) Going Rate Pricing
D) Target-Return Pricing
3) In which step of new product development, the weaker ideas are screen out and costs rise substantially with each successive development stage.
A) Idea Generation
B) Idea screening
C) Concept Development
D) Business analysis
4) In product development _______ means testing the product within the firm to check its performance in different applications.
A) Beta Testing
B) Gamma Testing
C) Alpha Testing
D) Market Testing
5) _______ focuses on a limited number of goals, stress the company ‘s policies & values and defines company’s major competitive spheres.
A) Mission Statement
B) Competence
C) Industrial Atmosphere
D) Market-Segment
6) __________ makes sense when good opportunities exist outside the present business.
A) Diversification Growth
B) Intensive Growth
C) Integrative Growth
D) Opinion Leader
7) ___________ consists of all of the groups that have a direct or indirect influence on a person’s attitudes or behavior.
A) Reference groups
B) Primary group
C) Secondary groups
D) All of the above
8) ________ is the person in informal, product-related communication who offers advice or information about a specific product or product category.
A) Trade Union
B) Neighbors
C) Co-Workers
D) Opinion Leader
9) Which of the following is not a stage of new product development?
A) Idea Testing
B) Idea Generation
C) Idea Screening
D) Market Testing
10) A group of products within a ________ recognized as having a certain functional coherence.
A) Need Family
B) Product Family
C) Product Class
D) Product Line
11) _________ reflects a person’s comparative judgements resulting from a product’s perceived performance or outcome in relation to his or har experiences.
A) Value
B) Satisfaction
C) Offerings
D) Feelings
12) _______ strategy involves gaining market share with its current products in current markets.
A) Market Development
B) Market Penetration
C) Product Development
D) Diversification
13) Changes in behavior, believes, attitudes, values and norms are part of _________ environment.
A) Political-Legal
B) Socio-Cultural
C) Economic
D) Technological
14) __________ is a direction or sequence of events that has some momentum and durability.
A) Fad
B) Fashion
C) Trend
D) Style
15) __________ is a single business or collection of related business that can be planned separately from the rest of the company.
A) Strategic Business Unit
B) Corporate Business Unit
C) Divisional Business Unit
D) None Of The Above
16) A company might seek new business that has no relationship to the company’s current technology, products or market is a part of _______ diversification strategy.
A) Conglomerate
B) Concentric
C) Horizontal
D) Vertical
17) Family, friends, neighbors and co-workers, with whom the individuals interact on informal basis is an example of _________.
A) Primary Groups
B) Secondary Groups
C) Reference Groups
D) Dissociative Groups
18) ___________ is the most fundamental determinant of a person’s wants and behavior.
A) Culture
B) Brand
C) Personality
D) Consumer
19) ___________ refers to the distinguishing psychological traits that lead to relatively consistent and enduring responses to environment stimuli.
A) Personality
B) Self-Concept
C) Actual Self-Concept
D) Ideal Self Concept
20) Under information search of buying decision process, which of the following are the examples for commercial sources?
A) Family, friends, neighbors, acquaintances
B) advertising, web sites, dealers, displays
C) Mass media, consumer-rating organizations
D) Handling, examining, using the product
21) The ______ of the product mix refers to how many different product lines the company carries.
A) Width
B) Length
C) Depth
D) Consistency
22) The marketing concept has evolved in the mid of ________
A) 1930s
B) 1940s
C) 1950s
D) 1960s
23) Who has classified the set of marketing tools into four broad groups, namely product, prices, places and promotion?
A) Luther Gullick
B) Jerome McCarthy
C) Robert Lauterborn
D) Philip Kotler
24) The ______ concept holds that the organization’s task is to determine the needs, wants and interests of target markets and to deliver the desired satisfaction more effectively and efficiently then competitors in a way that preserves or enhances the well-being of both consumer and society.
A) Production
B) Selling
C) Societal Marketing
D) Product
25) ________ is someone who seeks response (attention, purchase, vote or donation) from another party called the prospect.
A) Trader
B) Marketer
C) Seller
D) Buyer
26) “Ansoff” has proposed the _______ as a frame work for detecting new intensive growth opportunities.
A) product expansion grid
B) market expansion grid
C) product-market expansion grid
D) market share expansion grid
27) Which one from the given alternatives is not the element of demographic environmental Factor?
A) Population age mix
B) Income distribution
C) Ethnic market
D) Educational group
28) _________ is called the specific mix of human traits that may attributed to a particular brand.
A) Life Style
B) Perception
C) Self-Concept
D) Brand Personality
29) Considering the new product development process the consumer preferences for alternative product concepts can be measured through _________ method for deriving the utility values that consumers attach to varying levels of a product’s attributes.
A) Frequency analysis
B) Regression analysis
C) Chi-square
D) Conjoint analysis
30) Considering the new product development stages which stage cover the major decisions about timing, geographic strategy, target market prospects and introductory market strategy.
A) Idea generation
B) Idea screening
C) Concept development
D) Commercialization
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