MARKETING MANAGEMENT - 2015 MCQS

S.Y B.COM

SEMESTER - 4

MARKETING MANAGEMENT

(MM)

MCQS - 2015

1) A ________ is a single business or collection of related business that can be separately planned from rest of the company.

a) Strategic business unit 

b) Product unit

c) Corporate unit

d) Divisional unit

2) ________ is defined as the shared experiences, stories, beliefs and norms that characterize an organization.

a) Strategic planning 

b) organizational culture

c) corporate culture 

d) organizational climate

3) Those group that have a direct influence on a person’s behavior are called as ...

a) Dissociative groups 

b) Aspirational groups

c) Secondary groups 

d) Reference groups

4) A ________ is an elaborated version of the idea expressed in consumer terms.

a) Product concept 

b) Product idea 

c) Brand concept 

d) Product positioning

5) ______ is the science of using psychology and demographic to better understand consumers.

a) Psychographics 

b) Demographics 

c) Personality 

d) Behavior

6) A _______ is unpredictable, short lived and without social, economic and political significance.

a) Trend 

b) Fad 

c) Force 

d) Event

7) The total number of item in the company’s product mix is known as...

a) Width 

b) Length 

c) Depth 

d) Consistency

8) The item with lower sales volume, no promotion and with somewhat higher margin are known as...

a) Core product 

b) Staples 

c) Specialties 

d) Convenience item

9) Product assortment is also known as....

a) Product mix 

b) Product system 

c) Product concept 

d) Product mix

10) Which is not one of the major considerations in setting price?

a) Customers’ demand schedule 

b) Cost function

c) Competitors prices 

d) Customer taste and preference

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