MARKETING MANAGEMENT - MARCH 2014 MCQS

S.Y B.COM

SEMESTER - 4

MARKETING MANAGEMENT

(MM)

MCQS - MARCH 2014

1. _______ is the most fundamental determinant of a person’s wants and behavior.

A) Culture 

B) Opinion leader 

C) Age & stage in life cycle 

D) None of the above

2. An organization develops a _________ statements to share with managers, employees and in many cases the customer too.

A) Mission 

B) Aim 

C) Goal 

D) Market

3. A business can be defind in term of three dimensions: customer groups, customer needs and _________.

A) Competencies 

B) Marketing 

C) Policies 

D) Technology

4. The segmentation that calls for dividing the market into different units such as nations, states, regions, countries, cities or neighborhoods is known as:

A) Geographical Segmentation 

B) Behavioral Segmentation

C) Lifestyle Segmentation 

D) None of the above

5. When the buyers are divided into different groups on the basis of personality Traits, Lifestyles or Values is known as :

A) Psychographic Segmentation 

B) Positioning

C) Geographic Segmentation 

D) None of the above

6. The total number of item that the company carries within its product line refers to the ______ of the product mix.

A) Width 

B) Depth 

C) Length 

D) Consistency

7. __________ of product mix refers to how many different product lines the company carries.

A) Length 

B) Width

C) Depth 

D) Consistency

8. In Which stage of the product Life Cycle the sales grow slowly and the profits are Non-Existent due to heavy expenses incurred?

A) Introduction 

B) Growth 

C) Maturity 

D) None of the above

9. In which stage of new product development, a company evaluates the proposed product’s business attractiveness by preparing sales, costs, and profit projections to determine whether these factors satisfy the company’s objectives?

A) Concept development and testing 

B) Commercialization

C) Business analysis 

D) Marketing strategy development

10. Firm‘s product and competitor‘s product are launched in market at the same time, this event is known as__________.

A) First entry 

B) Late Entry 

C) Parallel Entry 

D) No Entry

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