MARKETING MANAGEMENT - FEBRUARY 2016 MCQS

S.Y B.COM

SEMESTER - 4

MARKETING MANAGEMENT

(MM)

MCQS - FEBRUARY, 2016

1) ______________ improvement aims at increasing the product’s functional performance-its durability.

a) Quality 

b) Feature 

c) Style 

d) None of the above

2) A __________ is “unpredictable, short-lived, and without social, economic and political significance.”

a) Trend 

b) Fad 

c) Amusement 

d) Fantasy

3) ______________ is the study of how individuals, groups and organizations select buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and desires.

a) Consumer Behavior 

b) Advertising management

c) Public Relations 

d) None of the above

4) Advertising and Websites fall into the __________ categories of information sources.

a) Personal 

b) Commercial 

c) Experimental 

d) All of the above

5) Income Distribution, Saving, Debt and Credit Availability are the part of _________ environment.

a) Demographic 

b) Economic 

c) Social-Cultural 

d) Natural

6) A __________ is a descriptive thought that a person hold’s about something.

a) Belief 

b) Attitude 

c) Judgement 

d) Opinion

7) _______ testing means testing the product within the firm to check its performance in different applications.

a) Beta 

b) Alfa 

c) Virtual Reality 

d) Risk analysis

8) ____________is a possible product the company might offer to the market.

a) Product Concept 

b) Product Idea 

c) Brand Concept 

d) None of the above

9) ____________ of product mix refers to how many different product lines the company carries.

a) Depth 

b) Length 

c) Width 

d) Consistency

10) _____________ of product mix refers to the total number of items in the mix.

a) Depth 

b) Length 

c) Width 

d) Consistency

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