MARKETING MANAGEMENT - February 2017 MCQS

S.Y B.COM

SEMESTER - 4

MARKETING MANAGEMENT

(MM)

MCQS - February, 2017

1. Under Information Search of Buying Decision Process, which of the following are the examples for commercial sources?

a) Family, friends, neighbors, acquaintances 

b) Advertising, Web sites, dealers, displays

c) Mass media, consumer-rating organizations 

d) Handling, examining, using the product

2. ___________refers to the distinguishing psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

a) Personality 

b) Self-concept 

c) Actual self-Concept 

d) Ideal self concept

3. ____________is the most fundamental determinant of a person’s wants and behavior.

a) Culture

b) Brand 

c) Personality 

d) Consumer

4. ____________is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

a) Consumer Behavior 

b) Customer Behavior

c) Customer Relationship 

d) Consumer Relationship

5. Aspirational groups are those groups which a person____________

a) Hopes to join 

b) Rejects the values or behavior of the group

c) Interact fairly continuous basis 

d) Interact on formal basis

6. ____________has developed the concept of Product Market Matrix.

a) Philip kotler 

b) Ansoff 

c) Mc Carthy 

d) Peter Drucker

7. ______is defined as the shared experiences, stories, beliefs and norms that characterize an organization.

a) Strategic planning 

b) Organizational culture

c) Corporate culture 

d) Organizational climate

8. A person’s____________ is indicated by his income, wealth, occupation and education.

a) Purchase decision 

b) Buying behavior 

c) Status 

d) Role

9. ____________ is a person’s enduring favorable or unfavorable feeling towards objects or idea.

a) Belief 

b) Attitude 

c) Perception 

d) Learning

10. Division of market into age, income, gender is called as ____________ segmentation.

a) Behavioral Segmentation 

b) Geographical Segmentation

c) Psych graphical Segmentation 

d) Demographical Segmentation

11. ___________reflects the sum of the perceived tangible and intangible benefits and costs to customers.

a) Value 

b) Offering 

c) Satisfaction 

d) Quality

12. For higher sale and profit a company’s growth option include:-

a) Intensive growth

b) Integrative growth 

c) Diversification Growth 

d) All of the above

13. ____________strategy involves gaining market share with its current products in current markets.

a) Market Development 

b) Market Penetration

c) Product Development 

d) Diversification

14. ____________is a direction or sequence of events that has some momentum and durability.

a) Fad 

b) Fashion

c) Trend 

d) Style

15. ____________is a single business or collection of related businesses that can be planned separately from the rest of the company.

a) Strategic Business Unit 

b) Corporate Business Unit

c) Divisional Business Unit

d) None of the above

16. In which pricing method the company charges a fairly low price for a high quality offering?

a) Going Rate Pricing 

b) Auction Type pricing

c) Value Pricing 

d) Markup Pricing

17. A type of value pricing EDLP is known as:

a) Every time low pricing 

b) Everyday low pricing

c) Everyday least price 

d) None

18. Consumers tend to process prices in “left to right” manner rather than by rounding is called as____________

a) Price Cues 

b) Price Quality Inference

c) Reference Price 

d) All of the above

19. The ____________of a product mix refers to how many variant are offered of each product in line.

a) Width 

b) Length 

c) Depth 

d) Consistency

20. Consumer preferences for a product concept can be measured through____________

a) Marketing Strategy 

b) Business Analysis 

c) Conjoint Analysis 

d) Simulated Testing

21. A ____________ is an elaborated version of the idea expressed in consumer terms.

a) Product Idea 

b) Product concept 

c) Idea Screening 

d) Prototype

22. ____________means testing the product within the firm to check its performance in different applications.

a) Alpha testing 

b) Beta testing 

c) Market testing 

d) Test marketing

23. ____________means gradually reducing a product’s or business’s cost while trying to maintain sales.

a) Liquidating 

b) Investing 

c) Harvesting 

d) Divesting

24. Which type of pricing method should be adopted by sellers who want to sell antique items?

a) Target return Pricing 

b) Auction bid pricing

c) Going rate Pricing 

d) Perceived value pricing

25. The____________ of a product mix refers to the total number of items in a product mix.

a) Consistency 

b) Depth 

c) Width 

d) Length

26. The_________ of a product mix refers to how closely related the various product lines are with each other.

a) Depth 

b) Consistency 

c) Width 

d) Length

27. In which stage of New Product Development the company evaluates the proposed new product’s attractiveness by preparing sales, cost and profit projections to determine whether these satisfy company objectives.

a) Idea Generation 

b) Business Analysis 

c) Idea Screening 

d) Concept Development

28. Considering the New Product Development stages ________ stage covers the major decisions about timing, geographic strategy, target market prospects and introductory market strategy.

a) Idea Generation 

b) Idea Screening 

c) Concept development 

d) Commercialization

29. Which one of the following is by marketer in decline stage of its product life cycle?

a) Increasing the firm’s investment 

b) Maintaining the firm’s investment

c) Harvesting the firm’s investment 

d) Market modification

30. ____________is called as the set of all products and items a particular seller offers for sale.

a) Product mix

b) Communication mix 

c) Promotion mix 

d) None of these

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