S.Y B.COM
SEMESTER - 4
MARKETING MANAGEMENT
(MM)
MCQS
1. _________is responsible for designing a corporate strategic plan to guide the whole enterprise.
a. Corporate branches
b. Corporate teams
c. Corporate teams
d. Subsidies
2. Business unit develops a _________
a. Products
b. Marketing team
c. Costly product
d. Strategic plan
3. _______ may change to take advantage of new opportunities or respond to the new market conditions.
a. Vision
b. Mission
c. Focus
d. target
4. An organize ion develops a _________to share with the managers, customers, employees to clear their future plans.
a. Strategy
b. Market plan
c. Mission statement
d. Vision statement
5. Good mission statement focus on limited number of ………. stress the company major policies & values.
a. Products
b. Employees
c. Department
d. Goal
6. _______ is a type of market or customer a company will serve.
a. Product
b. Business unit
c. Market Potential
d. Market segment
7. _______is the number of channel levels from raw material to final product & distribution in which a company will participate.
a. Supply chain
b. Verticals
c. Flow channel
d. Product line
8. A ________ can be defined in terms of 3 dimensions — customer groups, customer needs, & technology.
a. Vertical
b. Business
c. Supply chain
d. Subsidiary
9. ______ has 3 characteristics single business or collection of related business, own set of competitors, has a manager responsible for strategic planning.
a. Subsidiary
b. SBU
c. Diversification
d. Portfolio
10. The purpose of identifying the company‘s SBU is to develop separate strategies & assign appropriate funding to the entire ________
a. Product range
b. Business portfolio
c. Corporate headquarter
d. Business branch
11. Assessing ________opportunities Involves planning new businesses, downsizing, or terminating older businesses.
a. Launch
b. Strategic
c. Growth
d. Business
12. When the company first considers whether it could gain market share with its current products in the current markets by encouraging current customers to buy more is called_____________
a. Growth-market expansion grid
b. Product — market expansion grid
c. Product — growth expansion grid
d. Intensive growth grid
13. When the growth is achieved through backward Or forward or horizontal integration it is called as ___________
a. Parabolic growth
b. Integrative growth
c. Dimensional growth
d. Achieved growth
14. If integrative growth, is not achieved it is called ______
a. Parabolic de growth
b. Diversification
c. Up gradation
d. Diversified growth
15. When opportunities to start business outside the existing business, it is called as……
a. Ansoff‘s business
b. Growing era
c. Diversification growth
d. Business growth
16. Marketers find _________ identifying trends in the macro environment.
a. Products
b. Opportunity
c. Consumer
d. PEST
17. ________is a direction or sequence of events that has some momentum & durability.
a. Fad
b. Trend
c. Fashion
d. Strategy
18. _____is unpredictable, short term & without social economic or political significance.
a. Fad
b. Trend
c. Fashion
d. Strategy
19. Companies, suppliers, intermediaries, customers & competitors all operate in a _________ of forces & trends that shape the opportunities & pose threats.
a. Microenvironment
b. Macro environment
c. Fad
d. Strategy
20. The ability to look at the entire environment without becoming too focused on one particular factor is called___________
a. Marketing Myopia
b. Splatter vision
c. Short vision
d. Scattered vision
21. Six major forces which are _______and company must monitor are PEST demographics in Macro Environment.
a. Non controllable
b. Controllable
c. Profitable
d. Active
22. Marketers monitor ________trends because people make up the market.
a. Public
b. Population
c. Gender
d. Community
23. A growing market does not mean___________ markets unless these markets have sufficient purchasing power.
a. Growing
b. Potential
c. De growing
d. Aggressive
24. It is confirmed that most populous groups make the ___________
a. Market image
b. Market reputation
c. Market environment
d. Marketing strategy
25. In the ethnic market the US States was originally called as ________
a. Melting bowl
b. Melting pot
c. Melting glass
d. Salad bowl
26. In the ethnic market now the people called US States as _________
a. Melting bowl
b. Melting pot
c. Melting glass
d. Salad bowl
27. In every ethnic group many consumers are quite _________
a. Similar
b. Different
c. Opposite
d. Aggressive
28. _______ makes the difference in the goods & services.
a. Quality
b. Team
c. Management
d. Location
29. In economic environment the market requires purchasing power as well as ______
a. Trust
b. Quality
c. People
d. Faith
30. _____ in an economy depends on Current income, savings, debt & credit availability.
a. Liquidity
b. Purchasing power
c. Status
d. Confidence
31. Industrial structure which offers few marketing opportunities is called as _______
a. Subsistence economies
b. Raw material exporting economies
c. Industrialization economies
d. Industrial economies
32. Industrial structure which offers rich market for all sorts of goods is called as ____
a. Subsistence economies
b. Raw material exporting economies
c. Industrializing economies
d. Industrial economies
33. Industrial structure where new rich class & growing middle class demand new types of goods is called as _______
a. Subsistence economies
b. Industrializing economies
c. Raw material exporting economies
d. Industrial economies
34. Industrial structure where goods market, equipment, tools are in demand is called as
a. Subsistence economies
b. Raw material exporting economies
c. Industrializing economies
d. industrial economies
35. There are _______ different types of income-distribution patterns.
a. 3(Three)
b. 4(Four)
c. 5(Five)
d. 6(Six)
36. ________retailers are the retailers who offer medium price goods.
a. Trendsetter
b. Branded
c. Conventional
d. Leading
37. Consumer savings, debt, credit availability affects consumer ____________
a. Faith
b. Footfall
c. Loyalty
d. Expenditure
38. Social —cultural environment confirms that ___________shapes our beliefs, values, & norms.
a. Culture
b. Society
c. Market
d. Economy
39. _________ is referred when people vary in their relative emphasis of self-View of gratification
a. View at themselves
b. View of gratification
c. View of others
d. view of society
40. _________ is the referred when people are more concerned about homeless, crime, and other social problems.
a. View of themselves
b. view of gratification
c. view of others
d. view of society
41. _______ is the referred when people in their attitude towards corporation, government agencies, trade union etc.
a. View of themselves
b. View of society
c. View of organization
d. View of nature
42. _____________ is the referred when people varying attitude towards society.
a. View of attitude
b. View of society
c. View of organization
d. View Of nature
43. _________ Is the referred when people vary in their attitude toward nature.
a. View of universe
b. View of society
c. View of organization
d. View of nature
44. _____________ is the referred when people vary in their beliefs about the origin of universe & their place in it.
a. View of universe
b. View of society
c. View of Organization
d. View of nature
45. Many ___________ & value are tend to persist when people are living in a particular society.
a. Core beliefs
b. Loyalty factors
c. Core virtues
d. Beliefs
46. ______________are passed on from parents to children and are rein forced by major social institutions.
a. Core beliefs
b. Loyalty factors
c. Core virtues
d. Beliefs
47. __________can be easily changed but core values cannot be changed.
a. Core beliefs
b. Loyal values
c. Secondary beliefs
d. Secondary values
48. In the natural environment water & air are _______resources.
a. Infinite
b. Finite renewable
c. Finite nonrenewable
d. infinite renewable
49. In the natural environment forest & food are __________resources.
a. Infinite
b. Finite renewable
c. Finite nonrenewable
d. Infinite renewable
50. In the natural environment oil & coal are __________resources.
a. Infinite
b. Finite renewable
c. Finite nonrenewable
d. Infinite renewable
51. The combination of technologies that allows the user to experience 3-dimensional, computer generated environment through light sound & sight is called
a. 3-D technology
b. Virtual technology
c. Virtual reality
d. 3 D virtual technology
52. ______are strongly affected by development in the political & legal environment.
a. Product price
b. Product availability
c. Market decision
d. Supply chain
53. An organized movement of citizens & government to strengthen the rights & powers of buyers in relation to sellers.
a. Citizen movement
b. Consumerist movement
c. Business movement
d. Organized movement
54. The most fundamental determinant of a persons wants & behavior is called _____
a. Values
b. Cultures
c. Virtues
d. Loyalty
55. Groups that have direct or indirect influence on a person‘s attitudes & behavior are called_________
a. Primary group
b. Secondary group
c. Dissociative group
d. Reference group
56. Groups that have direct influence on a person are called -
a. Membership group
b. Aspirational group
c. Secondary group
d. Dissociative group
57. Groups that have family, friends, relatives & with whom individuals interact fairly continuously & informally are called as
a. Primary group
b. Secondary group
c. Dissociative group
d. Reference group
58. Groups that have trade union groups, professionals which are tend to be formal and have less interaction between them are called________________
a. Primary group
b. Secondary group
c. Dissociative group
d. Reference group
59. Group where people hopes or expects to join is called _________
a. Membership group
b. Aspiratlonal group
c. Secondary group
d. Dissociative group
60. The group where the values or behavior of an individual is rejected is called as
a. Membership group
b. Aspirational group
c. Secondary group
d. Dissociative group
61. ____________ is the person in informal, product-related communications who offers advice or information about a specific product or product category.
a. Group leader
b. Opinion leader
c. Team leader
d. Product in change
62. The distinguish psychological traits that lead to relatively consistent and enduring responses to environmental stimuli are called_____________
a. Personality
b. Identity
c. Opinion
d. Enhanced quality
63. The specific mix of human traits that may be attributed to a particular brand is called________
a. Brand personality
b. Brand identity
c. Branded opinion
d. Brand concept
64. When marketers try to develop brand personalities that will attract consumers is called _____
a. Actual self concept
b. Self concept
c. Other‘s self concept
d. Ideal self concept
65. When individual tries to confirm how he views himself in comparison to brand personalities it is called as _________
a. Actual self concept
b. Self concept
c. Other‘s self concept
d. Ideal self concept
66. When individual tries to confirm how he would like to views himself in comparison to brand personalities it is called as ___________.
a. Actual self concept
b. Self concept
c. Other‘s self concept
d. Ideal self concept
67. When individual tries to confirm, how others would like to view him in comparison to brand personalities it is called as _______
a. Actual self concept
b. Self concept
c. Other's self concept
d. Ideal self concept
68. The person‘s pattern of living as expressed in activities, interests, & opinions is called
a. Personality
b. Etiquette
c. Lifestyle
d. individualist
69. Consumer decision depends or influenced by ________and the belief systems that underlie consumer attitudes & behavior.
a. Personality
b. Core value
c. Core Ethics
d. Core virtues
70. The buying process starts when a busier recognizes the need or problem by inner or external ________that then become a drive.
a. Want
b. Demand
c. Stimuli
d. All the above
71. An aroused consumer is ________ to search for information about the product.
a. Declined
b. Inclined
c. Attracted
d. Forced
72. At the milder search state of information about a product.
a. Encouraged attention
b. Discouraged attention
c. Heightened attention
d. Delighted attention
73. When the consumer talks to the friends, relatives visit the stores it is called as
a. Aggressive research
b. Information search
c. Active information search
d. Aggressive information search
74. When consumer forms the judgments largely on a conscious & rational basis it is called as —
a. Alternative Process
b. Evaluation process
c. Both of the above
d. None of the above
75. Evaluation often reflects _________ & ________ that consumer acquire through experience & learning
a. Belief, attitude
b. Need, demand
c. Demand, want
d. Belief values
76. The descriptive thought that a person holds about something is called……..
a. Confidence
b. Belief
c. Desire
d. attitude
77. When an individual endures favorable or unfavorable evaluation, emotional feeling, tendencies towards some object or idea it is called as __________________
a. Confidence
b. Believe
c. Desire
d. Attitude
78. In purchase decision 2 factors intervene between ________ & ________
a. Research of product, need
b. Quality of product, want
c. Purchase intention, decision
d. Research of product, decision
79. The extent to which another persons attitude reduces one‘s preferred alternative is called
a. Attitude of preference
b. Attitude of others
c. Attitude of interest
d. Attitude of response
80. __________expectation with a purchase is a function of the closeness between the buyer‘s expectations & product‘s perceived performance.
a. Seller‘s
b. Buyer's
c. Consumers
d. Customer‘s
81. When the performance of the expectation is more than the expectation then it is called as
a. Excellent performance
b. Delighted performance
c. Customers delight
d. Performance delighted
82. When the efforts of marketing are scattered in market they are called as ________ approach
a. Scattered
b. Focused
c. Shotgun
d. Rifle
83. Dividing a market into groups based on consumer knowledge, attitude, use or response to a product is known as ______ segmentation.
(a) Psychographic
(b) Behavioral
(c) Geographic
(d) Demographic
84. _________ refers to a consistent pattern of behavior.
(a) Personality
(b) Life Style
(c) Motivation
(d) Learning
85. ______ segmentation is used to understand consumer and and for existing products.
(a) Behavioral
(b) Psychographic
(c) Demographic
(d) Geographic
86. _____ refers to the set of norms, beliefs and value that are learned from the society.
(a) Sub- culture
(b) Culture
(c) Social class
(d) Role & status
87. The act of dividing a market into distinct group of buyers having similar wants is called as…….
(a) Targeting
(b) Market segmentation
(c) Positioning
(d) Market Development
88. Buyers can be divided into ________ groups according to their brand loyalty status
(a) One
(b) Three
(c) Two
(d) Four
89. Name the main variables used to segment the market.
(a) Nationality
(b) Life style
(c) Density
(d) Personality
90. ________ Provides more specific identification and socialization for their members Geographic, Demographic, Psychographic, Behavioral
(a) Culture
(b) Sub- culture
(c) Nationality
(d) Religion
91. _________ is a person‘s pattern of living in world as expressed in activities interest & opinion
(a) Life style
(b) Culture
(c) Family size
(d) Income
92. State the five classes of attitudes used to segment the market.
(a) enthusiastic
(b) Positive
(c) negative
(d) indifferent
(e) hostile
93. In _____ stage of PLC the product sales starts declining.
(a) Introduction
(b) Growth
(c) Decline
(d) Maturity
94. In ___________ stage of PLC the sales increases but at a slow rate.
(a) Introduction
(b) Growth
(c) Decline
(d) Maturity
95. Customers entering into the market during the introduction stage of product life cycle named as
(a) adapters
(b) Innovators
(c) Decline
(d) Loyal
96. There are _______ stages in a product life cycle.
(a) One
(b) Two
(c) Three
(d) Four
97. __________ stage is the period of rapid market acceptance and substantial profit improvement.
(a) Introduction
(b) Growth
(c) Decline
(d) Maturity
98. _____ stage is the period when sales show a downward shift and profit erodes.
(a) Introduction
(b) Growth
(c) Decline
(d) Maturity
99. ………..is a process whereby the individual interacts with his her environment for the purpose of making market place decision on product / services.
(a) Segmentation
(b) Consumer behavior
(c) Targeting
(d) Positioning
100. __________ is a complex mental picture of ourselves.
(a) Personality
(b) self concept
(c) Life style
(d) Status
101. ………. Group consist of their group that have a direct or indirect influence on the persons attitude and behavior.
(a) Family
(b) Age group
(c) Reference group
(d) Social group
102. A group to which a person would like to belong is called………. Group.
(a) Aspirational
(b) Primary
(c) Secondary
(d) Dissociative
103. The person within the group who exerts, influence & transmit information is known
(a) Manager
(b) Opinion Leader
(c) Director
(d) Group Leader
104. ………….. consist of activities that a person is expected to perform according to the person around him/her.
(a) Task
(b) role
(c) Duty
(d) Authority
105. Consumers who show no brand loyalty towards any brand are called as _________
(a) split Loyals
(b) Hard core loyals
(c) Shifting loyals
(d) Switchers
106. _______ is relatively homogeneous divisions in a society having similar values, increases and behavior.
(a) Upper calls
(b) Social class
(c) Middle class
(d) Labor class
107. A ________ group is one whose values or behavior an individual rejects.
(a) Aspirational
(b) Primary
(c) Secondary
(d) Dissociative
108. There are total _______ states in a family life cycle.
(a) Four
(b) six
(c) Eight
(d) Nine
109. _________ is a person‘s pattern of living in the world as expressed in his activities interests
(a) Trade cycle
(b) Life cycle
(c) Business cycle
(d) Life style
110. _____ is a process in which an individual selects organized and imperfect information inputs to create a meaningful picture of the world
(a) Sensation
(b) Perception
(c) Learning
(d) Organizing
111. A relatively permanent change in a behavior as a result of experience is called as ________
(a) Sensation
(b) Perception
(c) Learning
(d) organizing
112. _____ is a descriptive thought that a person holds shout something.
(a) Beliefs
(b) Attitude
(c) Custom
(d) Culture
113. __________ is a person‘s favorable or unfavorable evaluation and tenancies towards some object or idea.
(a) Beliefs
(b) Attitude
(c) Custom
(d) Culture
114. ………… is a person who suggest the idea of buying a particular product.
(a) Initiator
(b) Buyer
(c) Producer
(d) Marketer
115. Consumer pass through __________ stages in a buying process
(a) Two
(b) Four
(c) Five
(d) Seven
116. The buyer‘s satisfaction is a function of buyer‘s ________ From the product and the product perceived…
(a) Expectation-payment
(b) Expectation Performance
(c) Payment- expectation
(d) performance- satisfaction
117. __________ developed a two factor theory of motivation
(a) Maslow
(b) Vroom
(c) Alderfer
(d) Herzberg
118. According to _______ human needs are arranged in hierarchy and lower level needs are satisfied first, then higher level need.
(a) Maslow
(b) Vroom
(c) Alderfer
(d) Herzberg
119. ……….is a person who first suggests the idea of buying a product.
(a) Initiator
(b) Buyer
(c) Producer
(d) Marketer
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