M.COM
SEMESTER - 2
INFORMATION TECHNOLOGY FOR MANAGERS
(ITM)
MCQS - 13 SEPTEMBER 2021
A. Disciplines, thinking
B. Thinking, action
C. Thinking, disciplines
D. Action, thinking
2. _________technology include computers hardware, software, database management systems and data communication system.
A. Information
B. Computer
C. Marketing
D. All: Information, Computer, Marketing
3. Inventory management systems are best used when they are connected to the _________.
A. Place of sale
B. Point of sale
C. Point of stores
D. None of the other three options
4. ________ refers to the indicator of the probability of a click.
A. Frequency score
B. Relevancy score
C. Impression score
D. Interest score
5. A major advantage of ________ is the ability to customize them to the target audience.
A. Skyscrapers
B. E-mail advertising
C. Pop-ups advertising
D. Banner advertising
6. Extra-long skinny ads running down the right or left side of a website are called ________.
A. Interstitials
B. Skyscrapers
C. Banner advertising
D. Pop-ups advertising
7. A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:
A. Search marketing
B. Internet advertising
C. Permission-based email marketing
D. Social web marketing
8. The concept of opt-in typically involves:
A. Profiling a customer's interests and value to an organization.
B. The customer agreeing to receive marketing communications.
C. Using an incentive.
D. All, of the other three options
9. In context of e-advertising, the marketing efforts will have to be ________ and _________.
A. Digitally-enriched and data- friendly
B. Information-rich and user- friendly
C. Audio-friendly and video-friendly
D. All of the other three options
10. The success of online auctions such as eBay also shows the power of _________.
A. One-to-many communications
B. Many-to-one communications
C. Many-to-many communications
D. One-to-some communications
11. _________ in particular, is a tool that online companies seriously invest into to safeguard the information given by online customers.
A. Integration systems
B. Encryption systems
C. Personal systems
D. None of the other three options
12. A multi-channel marketing strategy is the one in which different marketing channels are _______ and ______ in terms of their proposition development and communications based on their relative merits for the customer each other and the company.
A. Form and coordinate
B. Form and support
C. Support and coordinate
D. Integrate and support
13. In B2B Markets, with fewer buyers, generally the existence of suppliers tends to be well known
A. True
B. False
C. May be true
D. May be false
14. Ultimately, E-CRM cannot be separated from CRM, it needs to be integrated and seamlessly.
A. True
B. False
C. May be true
D. May be false
15. _______ is a key e-CRM technique to follow-up a customer when they abandon a shopping cart to encourage them to buy.
A. Reactivation
B. Retention
C. Personalization
D. None, of the other three options
16. _________ provides direct contact with clients and allows you to drive prospective customers to your website.
A. Video marketing
B. Blogging
C. Content marketing
D. E-mail marketing
17. _________ refers to selling additional products which may be closely related to the original purchase, but may not be necessarily so.
A. Up-sell
B. Re-sell
C. Down-sell
D. Cross-sell
18. _______ refers to a description of modern multi-channel buyer behaviour as consumers use different media to select suppliers, make purchases and gain customer support.
A. Multi-channel journey
B. Digital journey
C. Customer journey
D. Intermediary's journey
19. ________ is what _______ becomes when there is a high potential value added in terms of understanding, experiences, accumulated learning, and expertise.
A. Data, Information
B. Information, Data
C. Information, Knowledge
D. Knowledge, Information
20. Which of the following is NOT a form of personalized marketing?
A. Personalized advertisements
B. Personalized web pages
C. Personalized recommendations
D. Personalized payments
21. Companies offering B2B services such as consulting and IT management will have _________ while others selling items such as stationery will have _________.
A. High volume - low value orders, low value - high volume orders
B. Low volume - low value orders, high value - high volume orders
C. Low volume - high value orders, high value - low volume orders
D. High volume - high value orders, low value - low volume orders
22. Marketing that moves away from a transaction- based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Electronic marketing
C. Interactive Marketing
D. Indirect Marketing
23. An ________ consists of software, hardware devices, and cellular wireless activation services.
A. Integrated Security
B. Integrated Mobility
C. Integrated Transformation
D. Integrated Communication
24. ________ is an ongoing process that focuses on communicating with your customers without always selling.
A. Blogging
B. Content marketing
C. Affiliate marketing
D. Network marketing
25. Customer _______ refers to increasing the depth or range of products that a customer purchases from a company.
A. Retention
B. Extension
C. Selection
D. Acquisition
26. The person who ensures that systems are developed on time, within budget, and with acceptable quality is a _________.
A. Systems designer
B. Project manager
C. Systems owner
D. External system user
27. ________ deals with the storing of digital versions of documents on servers and storage devices.
A. Inventory Management System
B. Digital Storing System
C. Document Storing System
D. Data Management System
28. Which of the following is(are) an input process method(s)?
A. Smart card
B. Biometric
C. Optical mark
D. All: Smart card, Bio metric, and Optical mark
29. Unsolicited commercial email is ________.
A. Spam
B. Malware
C. Adware
D. Virus
30. 'Presence on the internet can help the expansion of the company from a local market to national and international markets at the same time, offering almost infinite expanding possibilities.' Comment upon the statement.
A. True
B. False
C. May be true
D. May be false
31. Electronic marketing is a subset of Electronic business.
A. True
B. False
C. May be true
D. May be false
32. _______ refers to an elementary description of persons, things, events, activities, and transactions that are recorded, classified and stored, but not organized to convey any specific meaning.
A. Data
B. Information
C. Data and Information
D. Knowledge
