Thursday, April 8, 2021




(1) What are the two types of research data?

(a) Predictive and quantitative
(b) Primary and Secondary
(c) Qualitative and quantitative
(d) Qualitative and predictive

(2) Marketing Research helps in........... 

(a) Identification of problem
(b) Solution of Problem
(c) Both (a) & (b)
(d) Beautification of the problem

(3) Sources of marketing information are categorized into two groups-what are they

(a) Causal resources
(b) External sources, internal sources
(c) Macro environmental sources
(d) None of the above

(4) Which of the following activities are not covered by the marketing research? 

(a) Pricing policies 
(b) Promotional policies 
(c) Distribution Policies 
(d) primitive policies

(5) The first step in the marketing research is to ........

(a) Define the problem and research objectives
(b) Develop the research plan
(c) Preparation of advertisement copy
(d) Collect the information

(6) Research on distribution policies does not include

(a) Inventory control
(b) transport cost 
(c) Storage cost 
(d) None of the above 

(7) Product research covers

(a) Ascertaining extent of price modification
(b) Studying the price policy and strategies or the competitor
(c) Research on causes and extent of customer dissatisfaction
(d) Measuring advertising effectiveness

(8) Pricing policy research is concerned

(a) Policies regarding discounts
(b) Policies regarding prices
(c) Policies regarding allowances 
(d) All of the above

(9) MIS involves an .....

(a) On-going process 
(b) Irregular activity 
(c) Off-going process 
(d) None of the above

(10) Data that is freshly gathered for a specific purpose is called........ 

(a) Behavioral data 
(b) Primary Data 
(c) Syndicated data 
(d) Secondary data

(11) The .......... scale is unique bipolar ordinal scale format that captures attitudes or feelings about a given object.

(a) Likert 
(b) Semantic differential 
(c) Liking 
(d) Ordinal

(12) Which of the following are advantages of telephonic interview except.

(a) Fast data collection
(b) Low cost
(c) Ease of generating large volumes of data
(d) Ability to collect in-depth information relevant to all types of research concerns.

(13) .......... research is a formalized process of bringing a small group of people together for an interactive spontaneous discussion on one particular topic or concept.

(a) Role reversal
(b) Projective
(c) Role playing
(d) Focus group

(14) Rating scales can be

(a) Graphic rating scales 
(b) Numerical scale 
(c) Both (a) & (b) 
(d) None of the above

(15) Independent variable is to dependent variable as

(a) Predictor is to criterion
(b) Effect is to cause
(c) Criterion is to predictor
(d) Cause is to effect

(16) Which type of scale requires a respondent to respond to an item based on whether they strongly disagree, agree or strongly agree.

(a) Likert 
(b) Ranking scales
(c) Semantic differential 
(d) None of the above

(17) The open ended question means

(a) It provides only two alternative
(b) It provides more than five alternatives
(c) The question does not pose alternatives 
(d) All of the above

(18) Primary data can be collected by the

(a) Any investigation or appointed by researcher
(b) Researcher himself/herself
(c) Both (a) & (b)
(d) None of the above

(19) In marketing research process, preparation of research report is the ........ step

(a) Last
(b) Third
(c) First
(d) All of the above

(20) Organization of marketing research function is influenced by ........... 

(a) Nature of the business
(b) Size of the firm
(c) Complexity of the research activities 
(d) All of above

(21) Which of the following is the most critical aspect in marketing research process?

(a) Prepare Sources of data
(b) Determine Information requirement
(c) Prepare Research Design
(d) Identify sample size

(22) Which of the following types of research is best suited to develop an understanding of why certain market phenomena occur as they do?

(a) Casual research 
(b) Exploratory research 
(c) Secondary research 
(d) Descriptive research

(23) The type of Research conducted by marketers to gain an insight about a problem, is

(a) Exploratory study 
(b) Descriptive study 
(c) Experimental study 
(d) Conclusive study

(24) Research that is designed to capture cause and effect relationships by eliminating competing explanations of observed findings is called

(a) Behavioral data 
(b) Descriptive study 
(c) Experimental Research
(d) None of the above

(25) One variable that is manipulated in an experimental study and its effect on another variable is measured is known as

(a) Dependent variable
(b) Independent variable
(c) Both of the above
(d) None of the above

(26) Descriptive research comes under

(a) Exploratory research 
(b) Conclusive research 
(c) Casual research 
(d) All of the above

(27) Basic design of Exploratory study is

(a) Flexible 
(b) Rigid 
(c) Ongoing 
(d) None of the above

(28) Primary data can be collected by

(a) Sampling method 
(b) By observation 
(c) By conducting experiment 
(d) All of the above

(29) The choice between primary and secondary data depends mainly on the

(a) Appropriateness of the data to the objectives of the investigation
(b) Easy availability of data
(c) Desire of the investigator
(d) All of the above

(30) Personal interview should be carried out in

(a) Unstructured  way 
(b) Structured way 
(c) Random way 
(d) Straight way

(31) The aggregate of all the units pertaining to a study is called

(a) Population 
(b) Universe
(c) Both of the above 
(d) None of the above

(32) Telephone survey is useful when the amount of information required is

(a) Relatively limited
(b) Relatively more
(c) Both (a) &(b)
(d) None of the above

(33) The most economical and fastest sources of information are generally provided by

(a) interviews 
(b) Secondary data 
(c) Qualitative data
(d) None of the above

(34) A clear definition of the market research project is needed so that

(a) the decision maker is aware of the methods
(b) an appropriate method for carrying out the research can be chosen
(c) the researcher is aware of the results 
(d) None of the above

(35) Which one of the following can affect market research?

(a) available resources to conduct research
(b) the objectives of the sponsor
(c) the decision maker's understanding of the problem
(d) all of the above

(36) Marketing research firms that are involved only in data collection are called

(a) standardized service
(b) syndicated  service firms
(c) customized service firms 
(d) field service firms

(37) A decision support system

(a) retrieves data, transforms it into information and disseminates it to the user
(b) Organizes, stores, and retrieves information
(c) gathers sorts and analyzes information 
(d) stores, analyses and sorts data

(38) Which of the following is not true about the research process? 

(a) It is a systematic, planned approach
(b) It ensures that the stages of the research project will be independent of each other
(c) It guides the project from conception to the final analysis and presentation of results
(d) It creates a consistency between the research design and the research purpose

(39) The difference between primary and secondary data centers on

(a) the variables the data describe
(b) who collected data
(c) the richness of the data
(d) why the data was collated

(40) To find out the effect of price on sales of a particular brand, the most appropriate research design would be

(a) Exploratory research 
(b) causal research 
(c) descriptive research 
(d) primary research

(41) Which of the following can be called exploratory research ?

(a) observation 
(b) case studies 
(c) interviews
(d) experiments

(42) To find out if the automobile purchased is related to the buyers income one would use

(a) exploratory research
(b) descriptive research
(c) causal research
(d) none of the above

(43) A research proposal does not generally contain

(a) definition of the problem
(b) description of the research design
(c) expected results
(d) all of the above

(44) Descriptive research can be defined as

(a) a research approach which is used when a researcher needs general insights into a problem
(b) an approach to determine cause and effect relationships
(c) a snapshot of some aspect of the marketing environment at a particular point in time
(d) an approach which isolates all causal factors

(45) One of the dangers of failing to do exploratory research is that of

(a) not being able to develop measurement scales
(b) not being able to make specific predictions
(c) researching the wrong hypothesis
(d) being unable to determine a causal relationship

(46) Descriptive research is routinely used to discover all of the following except

(a) how a product should be distributed 
(b) New ideas arid hypotheses
(c) the target segment for a product
(d) how a product should be changed

(47) Which research approach(es) is/are more often guided by an initial hypothesis?

(a) Causal research
(b) Descriptive research
(c) Exploratory and descriptive research 
(d) Descriptive and causal research

(48) Rainbow Airlines has experienced a continuing and unexplained declined in the number of tickets sold on its major routes from New York to San Francisco. You have been asked to give the Senior Vice-President of the Marketing Division a report on the problem and to outline alternative courses of action for the airline to take. How would you start?

(a) Descriptive research
(b) A survey of Rainbow Airlines passengers
(c) A survey of passengers who patronize competing airlines 
(d) Exploratory research

(49) Sources of marketing information are categorized into two groups-what are they

(a) External sources, internal sources
(b) Macro environmental sources
(c) Causal resources
(d) None of the above

(50) Which of the following activities are not covered by the marketing research?

(a) Pricing policies
(b) Distribution Policies
(c) Promotional policies
(d) primitive policies 

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