S.Y B.COM
SEMESTER - 4
MARKETING MANAGEMENT
(MM)
MCQS
Fill in the blanks :
(1) In decline stage of PLC the producer sales starts declining.
(2) In maturity stage of PLC the sales increases but at a slow rate.
(3) Customers entering into the market during the introduction stage of product life cycle are named as innovators.
(4) There are four stages in a product life cycle.
(5) Growth stage is the period of rapid market acceptance and substantial profit improvement.
(6) Decline stage is the period when sales show a downward shift and profit erodes.
(7) Marketing mix is defined as the set of marketing tools, the firm uses to pursue it‘s marketing objectives.
(8) McCarthy propounded the concept of 4P‘s of marketing.
(9) A product is anything that can be offered to someone to satisfy a need or a want.
(10) The ________ Stage provide actual sales results, which indicates the acceptance level of consumers.
(a) Concept stage
(b) Idea stage
(c) Test market
(d) Product development
(11) Idea Generation is the first stage in product planning and development process.
(12) In Concept stage, the refined product idea is tested to determine consumer acceptance.
(13) The Test market stage provides actual sales results which indicates the acceptance level of consumers.
(14) The frequently used tool in the product development stage to determine consumer‘s reaction in which a group of potential consumers are given product samples is consumer panel.
(15) The starting point of any marketing activity is human needs.
(16) Need is a state of felt deprivation of some basic satisfaction.
(17) Demand means want, for specific product that is backed up by an ability and willingness to buy them.
(18) Culture refers to the set of norms, beliefs and values that are learned from the society.
(19) Subculture provides more specific identification and socialization for their members, Geographic, Demographic, Psychographic, Behavioral.
(20) A life style is a person s pattern of living in the world as expressed in activities interest and opinions
(21) Consumer behaviour is a process whereby the individual interacts wit his? her environment for the purpose of making market place decision on product / services.
(22) Self— concept is a complex mental picture of ourselves
(23) Reference group consist of those group that have a direct or indirect influence on the persons attitude and behaviour
(24) A group to which a person would like to belong to called asprational group
(25) The person within the group who exerts influence and transmit information to known as the opinion leader
(26) Role consist of activities that a person is expected to perform according to the person around him / her.
(27) There are total nine states in a family life cycle.
(28) Perception is a process in which an individual selects, organized and interprets information inputs to create a meaningful picture of the world.
(29) A relatively permanent change in a behaviour as a result of experience is called as learning
(30) Belief is a descriptive thought that a person holds about something.
(31) Attitude is a person‘s favourable or unfavorable evaluations and tendencies towards some object or idea.
(32) Initiator is a person who suggests the idea of buying a particular product.
(33) Consumers pass through five stages in a buying process.
(34) The buyer‘s satisfaction is a function of buyer‘s expectations from the product and the product‘s perceived performance.
(35) Dividing a market into groups based on consumer knowledge, attitude, use or response to a product is known as behavioral segmentation.
(36) Personality refers to a consistent pattern of behaviour.
(37) Demographic segmentation is used to understand consumer and to identify targets for new and for existing products.
(38) The act of dividing a market into distinct group of buyers having similar wants is called as market segmentation.
(39) Buyers can be divided into four groups according to their brand loyalty status.
(40) Hard — Core Loyas are those consumers. Who buy one brand all, the time.
(41) Consumers who show no brand loyalty toward and brand are called as switchers.
(42) Social class is relatively homogenous divisions in a society having similar values, interests and behaviour.
(43) Life - style is a person‘s pattern of living in the world as expressed in his activities, interests and opinion.
Match the following
(1)
|
A |
B |
|
1. Concept stage |
a. evaluation with competitors products |
|
2. Product development stage |
b. 1st time introduction of product to a Particular segment |
|
3. Test marketing stage |
c. samples given to a few potential consumers |
|
4. Idea stage |
d. idea presented to a no. of people |
Ans. 1-d, 2-c, 3-b, 4-a
(2)
|
A |
B |
|
Level of organization |
function of each level for Strategies planning |
|
(1) Corporate level |
(a) It develop a strategies plan to carry out the business in a profitable manner. |
|
(2) Business unit level |
(b) It develop a marketing plan for the business. |
|
(3) Divisional level |
(c) It is concerned with allocation of resources to each division and the kind of business to be started or eliminated |
|
(4) Product level |
(d) It is concerned with allocation of fund to each division. |
Ans. 1-c, 2-a, 3-d, 4-b
(3)
|
A |
B |
|
1.
Depth of the product-mix |
(a)
Total number of items in the product mix. |
|
2.
Length of the product-mix |
(b) A
product mix variable which explain Relationship
between various product Line. |
|
3.
Width of the product mix |
(c) The
numbers of variants offered for each
product in the line. |
|
4.
Consistency of the product mix |
(d) The
numbers of product lines produced
by the company. |
Ans. 1-c, 2-a, 3-d, 4-b
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