S.Y B.COM
SEMESTER - 4
MARKETING MANAGEMENT
(MM)
MARCH – 2019
1. When the buyers in the market are divided in the basis of their knowledge of, attitude toward, use of, or response to the product, it is called ________ segmentation.
(a) Geographic
(b) Demographic
(c) Psychographic
(d) Behavioral
2. Consumer preferences for alternatives products are measured by _________, method for deriving utility values the consumer attach to varying levels of a product‘s attributes.
(a) Business analysis
(b) market analysis
(c) conjoint analysis
(d) product analysis
3. Company achieves the growth by acquiring the competitors which is called
(a) Back integration
(b) Vertical Integration
(c) horizontal integration
(d) All of the above
4. The groups to which consumers wish to join are called as _______.
(a) Aspirational groups
(b) Action groups
(c) Dissociative groups
(d) Reserve groups
5. A _____ is possible product the company might offer to the market.
(a) Product idea
(b) Product concept
(c) Product sample
(d) None of the above
6. In ________ segmentation buyers are divided into different groups on the basis of personality, lifestyle or values.
(a) Geographic
(b) Demographic
(c) Psychographic
(d) Behavioral
7. ______ Environment includes laws, government Agencies and Pressure groups.
(a) Political-legal
(b) Socio-cultural
(c) Economic
(d) Technological
8. Finding or developing new markets for its current product is part of________ strategy.
(a) Product Development
(b) Market Penetration
(c) Market Development
(d) Diversification
9. A company might seek new business that has no relationship to the company‘s current technology, products or market in _______ diversification strategy.
(a) Conglomerate
(b) Concentric
(c) Horizontal
(d) Vertical
10. The decline in average cost due to accumulated production experience is called______
(a) A learning curve
(b) Breakeven curve
(c) Variable curve
(d) Fixed curve
11. ______ is a person‘s pattern of living in the world as expressed in activities, interests and opinion.
(a) Psychographic
(b) Personality
(c) Demographic
(d) Lifestyle
12. The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
(a) Facilitators
(b) Followers
(c) Opinion leader
(d) Social role player
13. __________ means testing the product within the firm to check its performance in different application.
(a) Alpha testing
(b) Beta testing
(c) Quality function deployment
(d) Engineering Attributes
14. ________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics, or behavior who might require separate products or marketing mixes.
(a) Product differentiation
(b) Market segmentation
(c) Market targeting
(d) Market positioning
15. _________ type of auction are called as the descending Bids.
(a) English
(b) Dutch
(c) Sealed Bid
(d) None
16. In__________ pricing, the firm bases its price largely on competitor‘s prices.
(a) Value
(b) Going rate
(c) Mark up
(d) Budget
17. If actual performance of the product exceeds the expected performance, then customer is __________
(a) Satisfied
(b) Dissatisfied
(c) Delighted
(d) Neutral
18. _______ of a product mix refers to the variants offered of each product in the line.
(a) Width
(b) Length
(c) Consistency
(d) Depth
19. Strategic Business Unit
x) Is a single business or collection of related business that can be planned separately?
y) Does not has its own set of competitors
z) Has a manager responsible for strategic planning & profit performance
(a) Both x and y
(b) Both y and z
(c) Both x and z
(d) All of the above
20. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for product are the typical feature of which stage in the PLC?
(a) Decline stage
(b) Introduction stage
(c) Growth stage
(d) Maturity stage
21. Pricing method based on customer value is known as _______
(a) Cost based pricing
(b) Demand based pricing
(c) Competition based pricing
(d) Value based pricing
22. The people who purchase new product almost as soon as the product reaches the market are ______
(a) Early adopters
(b) Innovators
(c) Late adopters
(d) Late majority
23. The shared experience, stories, beliefs, and norms that characteristics an organization is called culture.
(a) Company
(b) Corporate
(c) Business unit
(d) Strategic
24. Presenting new product concept to appropriate target consumers, symbolically or physically and getting their reaction is known as .
(a) Concept testing
(b) Marketing Strategy
(c) Idea generation
(d) Idea screening
25. _______ are relatively homogeneous and enduring divisions in a society, their members share similar values, interests, and behavior.
(a) Culture
(b) Sub-culture
(c) Social class
(d) All of the above
26. The most fundamental and elementary pricing method of adding a standard margin to the product‘s costs:
(a) Market skimming
(b) Market Penetration
(c) Markup pricing
(d) all
27. In a buying decision process, Marketers identify the circumstances that triggers a particular need and make an aroused consumer, who will be inclined to -
(a) Problem Recognition
(b) Evaluation of Alternatives
(c) Information search
(d) Purchase
28. ________ is a person‘s enduring favorable or unfavorable evaluation, emotional feeling and action tendencies towards some object or idea.
(a) Belief
(b) Attitude
(c) Value
(d) Lifestyle
29. Marketing Strategies in the declining stage include
(a) Harvesting
(b) Divesting
(c) Liquidating
(d) All of the above
30. Variables, such as Occasions, benefits user status usage rate, loyalty status and buyer-readiness stage are the best starting points for segmentation.
(a) Behavioral
(b) Social
(c) Psychological
(d) Cultural
No comments:
Post a Comment