MARKETING RESEARCH - MCQS

T.Y B.COM

SEMESTER - 6

MARKETING RESEARCH 

(MR) 

MCQS - MARCH 2015

(Arrear Test)

1. The motto Find it and tell it like it is implies. 

(a) Systematic research 

(b) Objective research

(c) Subjective research

(d) Scientific research

2. _________ is not an example of Problem Solving Research 

(a) Product Research 

(b) Promotion Research

(c) Pricing Research

(d) Sales Analysis Research

3. _________ research could be used to identify alternative course of action.

(a) Casual

(b) Exploratory  

(c) Descriptive

(d) None of the above

4. A direct research approach is also referred to as

(a) Mutually exclusive

(b) Non distinguished

(c) Coding 

(d) Structured

5. When the respondents need to see, handle, or consume the product in a specific shopping environment, the researcher uses

(a) Computer Assisted Personal Interviewing 

(b) Mail-Intercept Personal interview 

(c) Focus Groups

(d) Personal In-home interviews

6. Information from a common database sold by companies to different clients having similar information needs would quality as

(a) Secondary Data

(b) External Secondary Data

(c) Primary Data

(d) Internal Secondary Data

7. Scanner data that provides information on purchases by brand, size, price, and flavor or formulation is called:

(a) Scanner panels

(b) Scanner panels with cable TV 

(c) Volume tracking data

(d) Scanner data

8. Open ended questions that respondents answer in their own words are called:

(a) Structured questions

(b) Unstructured questions

(c) Leading questions

(d) Disguised questions

9. ________ basis is the respondent s' tendency to agree with the direction of a question.

(a) Systematic

(b) Respondent

(c) Acquiescence

(d) Order

10. The ________ scale does not contain a neutral point

(a) Staple

(b) Semantic differential

(c) Likert

(d) Continuous

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