T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS - FEBRUARY 2020
1. ________ surveys measure the same sample of respondents but not
necessarily on the same variables.
a) Panel
b) syndicated Panel
c) Media Panel
d) Purchase Panel
2. Marketing Research is information that is:
a) unsolicited and not requested for.
b) available online anytime.
c) available within the firm.
d) a subset of MIS.
3. Extraneous variables:
a) have a planned effect on the posttest results of an experiment.
b) unplanned variables that confound an experiment.
c) have a planned effect on the pretest results of an experiment.
d) are intentionally introduced into an experiment.
4. Syndicated sources of data are:
a) collected for a unique marketing research problem.
b) customized for the needs an individual client.
c) funded, commissioned & owned by a specific company.
d) available for sale to multiple client companies.
5. _________ databases provide abstracts of material cited.
a) Bibliographic
b) Numeric
c) Full-text
d) Internet
6. The function of a control group in an experimental research design:
a) provide a basis for comparison.
b) provide a measure of interactive testing.
c) is to control the pretest effect.
d) is to control the treatment effect.
7. A problem exists if the market potential is _______
a) increasing but the firm is increasing Its market share.
b) decreasing but the firm is increasing Its market share.
c) increasing but the firm is losing Its market share.
d) decreasing but the firm is losing Its market share.
8. "Socio-economic definition of middle-class families" is an example of _________ criteria used for evaluating secondary data.
a) Currency
b) Dependability
c) Nature
d) Specifications
9. Descriptive Research Designs provide information about the:
a) likely causes of a marketing phenomenon.
b) effect of mediating factors.
c) interactive relationships between marketing variables.
d) detailed profiles of market participants.
10. A __________ error occurs when a respondent understands a question, has the required information but refuses to provide an answer.
a) Non-sampling
b) Response
c) Sampling
d) Non-response
11. _________ is an example of Primary Data.
a) Exit poll results published in Indian Express.
b) Admission Register of Faculty of Commerce, MSU.
c) Cooking oil preferences of middle-class housewives in Vadodara city.
d) Sales of Dove bathing soap in D'Mart Akota.
12. Field work or Data Collection is the ________ step in the marketing research process.
a) Third
b) First
c) Second
d) Fourth
13. Scanner panels provide respondents with _________ that can be read by the e-scanner at the cash register.
a) Bar coded products
b) Purchase diary
c) ID card
d) Nielsen People Meter
14. A research design involves specifying the:
a) market segment.
b) Scaling procedure.
c) wording of questions.
d) problem definition.
15. Qualitative research is a methodology adopted in:
a) Causal Research Designs.
b) Exploratory Research Designs.
c) Survey Research Designs.
d) Descriptive Research Designs.
16. The data collected in focus groups is largely __________ in nature.
a) inferential and statistical
b) cross-sectional and multiple
c) longitudinal and historical
d) textual and narrative
17. Media panels yield information helpful for establishing:
a) Brand-switching behavior
b) Forecasting sales
c) Controlled store tests
d) Advertising rates
18. A _________ error occurs when a respondent may or may not understand a question, doesn't have the required information and provides an incorrect answer.
a) Sampling
b) Response
c) Non-sampling
d) Non-response
19. The rule that respondents should be able to identify one, and only one, alternative is called:
a) Mutually exclusive responses
b) Collectively exhaustive responses
c) Dichotomous responses
d) Structured responses
20. Personal In-home interviews would prove unsuitable for collecting information that:
a) is personally sensitive.
b) requires a specific shopping environment.
c) requires not revealing the respondent's identity.
d) All of the above.
21. _________ is an example of internal secondary data for Maruti Suzuki India Ltd.
a) Number of Altos registered with RTO Vadodara for January 2020.
b) Insurance claims filed for Omni van accidents with ICICI Lombard.
c) Average of Swift Dezire published in Auto India magazine.
d) Number of Balenos sold by Nexa showrooms in Vadodara city.
22. Measurement scales that use negative statements have to be:
a) Summed differentially
b) Reverse scored
c) Intervalley ordered
d) Provided with a neutral point
23. In a survey method, respondents are asked questions regarding their:
a) motivational fantasies.
b) idiosyncratic ideas.
c) behavioral intentions.
d) pedagogical preferences.
24. When the responses are influenceable by the directionality of the statements, it is advisable to use:
a) Negative statements
b) Unambiguous statements
c) Dual statements
d) Positive statements
25. The 4Ps represent _________ Marketing Variables.
a) Environmental
b) Uncontrollable
c) Customer Group
d) Controllable
26. "Marketing Research is systematic" implies that:
a) It is numerically classified.
b) It is methodologically sound.
c) It is objectively impartial.
d) It is free from political bias.
27. Test marketing is best described by:
a) Product Research
b) Distribution Research
c) Promotion Research
d) Pricing Research
28. MIS usually implies:
a) on hand available secondary data.
b) on hand available primary data.
c) collection of primary data.
d) collection of secondary data.
29. A combination of positive and negative questions should be used to check the tendency of:
a) Scale bias
b) Implicit assumptions
c) Implicit alternatives
d) Order bias
30. "Do you think that Indians should by 'Made in India' products only?" is an example of
a) Implicit question
b) Double-barreled question
c) Leading question
d) Negative question
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