T.Y B.COM
SEMESTER - 6
MARKETING RESEARCH
(MR)
MCQS - 2019
1. Which of the words below is not an ambiguous word?
a) All of these
b) Once
c) Sometimes
d) Occasionally
2. Which of the following is not a published source of external secondary data ?
a) Company sales by cash
b) WHO Reports
c) RBI Publications on banking
d) BSE & NSE Publications
3. Market Segmentation is an item that falls under:
a) Control Marketing Variables
b) Uncontrollable Environmental Factors
c) Customer Groups
d) Marketing Managers
4. The full form of CAPI is __________.
a) Computer-Assisted Personnel Interviewing.
b) Computer-Assisted Personal Interviewing.
c) Computer- Adapted Personnel Interviewing.
d) Computer-Adapted Personal Interviewing.
5. One popular way in which CAPI is administered is through the use of ___________.
a) Stand-up Counters
b) Lounges
c) Cafeterias
d) Kiosks
6. Filler questions are asked to:
a) establish rapport with the respondent
b) disguise the purpose of the project
c) cross check answers
d) generate respondent interest
7. Preplanned and structured design is a characteristic of __________ Research Designs.
a) Causal
b) None of these
c) Descriptive
d) Exploratory
8. "Do you think Mrs. X is an attractive but ineffective politician?" is an example of a:
a) double-barreled question
b) structured question
c) dichotomous question
d) branching question
9. Match the following:
1. Distribution research a. Product line pricing
2. Pricing research b. Intensity of wholesale & retail coverage
3. Promotion research c. Package test
4. Product research d. Creative advertising testing
a) 1-b, 2-a, 3-d, 4-c
b) 1-d, 2-a, 3-c, 4-b
c) 1-b, 2-d, 3-a, 4-c
d) 1-a, 2-c, 3-b, 4-d
10. "Do you plan to shift and buy a new house in the next month?" is an example of:
a) Dichotomous question.
b) Leading question.
c) Structured question.
d) Double-barreled question.
11. Research that is motivated by personal or political gain is:
a) Subjective research.
b) Objective research.
c) Scientific research.
d) Systematic research.
12. The approach wherein questioning begins With specific questions and concludes with general questions is useful when respondents have:
a) strong feelings and a formulated point of view.
b) a formulated point of view but no strong feelings.
c) no strong feelings nor a formulated point of view.
d) no formulated views but strong feelings.
13. __________ are the most important qualitative research procedure. They are so popular that many marketing research practitioners consider this technique synonymous with qualitative research.
a) Survey Methods
b) CAPIs
c) Personal In-Home Interviews
d) Focus Groups
14. MIS is information that is:
a) a subset of MR
b) within the firm online anytime
c) planned & project specific
d) always requested for
15. Syndicated _______ surveys measure the same group of respondents over time but not necessarily on the same variables.
a) Media
b) Panel
c) Audit
d) Purchase
16. The Likert scale is also referred to as a ________ scale.
a) Staple
b) Semantic differential
c) Continuous
d) Summated
17. What will be the score of the following ticked Likert scaled item?
"The Iphone X is very expensive."
o Strongly Disagree [Score : 1]
o Disagree [Score : 2]
o Neither Agree/Disagree [Score : 3]
√o Agree [Score : 4]
o Strongly Agree [Score: 5]
a) 2
b) 3
c) 4
d) 1
18. The second step in the questionnaire design process is to ___________.
a) specify the information needed
b) determine the content of individual questions
c) identify the form and layout
d) specify the type of interview method
19. Marketing Research is the function that links:
a) Consumer and Marketer to the Public through information.
b) Consumer, Marketer, and Government to the Public through information.
c) Consumer, Customer, and Public to the Marketer through information.
d) Consumer, Customer, and Marketer through information.
20. _________ is not an example of Problem-Solving Research.
a) Market Share Research
b) Distribution Research
c) Segmentation Research
d) Promotion Research
21. The distinguishing feature of the true experimental designs, as compared to pre experimental designs, is _________.
a) Randomization.
b) Group Control.
c) Post Testing.
d) Pre-testing.
22. "Do you think X will make a better Prime Minister than Y?" is an example of.
a) Dichotomous question.
b) Acquiescence bias.
c) Double-barreled question.
d) Funnel Approach.
23. A focus group should be _________ in terms of demographic and socioeconomic characteristics.
a) Heterogeneous
b) All of these
c) Homogeneous
d) Random
24. _________ contains the interactive testing effect.
a) The group that contains no effect of the dependent variable
b) The group that contains a selection bias
c) The group that is used as a basis for comparison
d) The group exposed to the treatment variable
25. The Staple scale is not bound at each end by:
a) graphic symbols.
b) bipolar adjectives
c) semantic synonyms.
d) all of the above
26. _________ is an example of Problem-identification Research.
a) Promotion Research
b) Image Research
c) Pricing Research
d) Product Research
27. Claim substantiation is best described by:
a) Promotional Research.
b) Pricing Research.
c) Product Research.
d) Distribution Research.
28. The fifth step in the marketing research process is __________.
a) Research Design Formulation
b) Secondary Data Analysis
c) Fieldwork or Data Collection
d) Data Preparation & Analysis
29. The __________ Scale does not contain a neutral point.
a) Continuous
b) Likert
c) Semantic differential
d) Staple
30. _______ databases are databases containing the complete text of secondary source documents comprising the database.
a) Numeric
b) Special Purpose
c) Directory
d) Full- Text
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