MARKETING RESEARCH - 2018 (MCQS)

T.Y B.COM

SEMESTER  - 6

MARKETING RESEARCH

(MR)

MCQS - 2018 

(1) Match the following:

1. Distribution Research	a. Package Test
2. Pricing Research	b. Creative advertising Testing
3. Promotion Retail	c. Intensity of wholesale & retail coverage
4. Product Research	d. Product line pricing

(A) 1-a, 2-c, 3-b, 4-d

(B) 1-b, 2-d, 3-a, 4-c

(C) 1-d, 2-a, 3-c, 4-b

(D) 1-c, 2-d, 3-b, 4-a.

(2) " Do you think the iPhone is an attractive but expensive smartphone ?" Is an example of a :

(A) Branching question

(B) Double - barreled question

(C) Dichotomous question

(D) Structured question

(3) MIS is information that is:

(A) Planned & project specific

(B) Always requested for 

(C) A subset of MR

(D) Within the firm online anytime

(4) Average weekly sales of Dove soaps from D' Mart for 2016-17 for Unilever Ltd. would qualify as:

(A) Only Primary Data

(B) Only Secondary Data 

(C) Both Primary and Secondary Data

(D) None of these

(5) Which of the words below is not an ambiguous word?

(A) Sometimes

(B) Once

(C) Occasionally

(D) All of these

(6) _______  Methods may be categorized as in-home, mall-intercept or computer assisted.

(A) Focus group

(B) Pesone Interviewing

(C) Descriptive

(D) Causal

(7) The fourth step in the marketing research process is _______

(A) Research Design Formulation

(B) Fieldwork or Data Collection

(C) Data Preparation & Analysis

(D) Secondary Data Analysis 

(8) To be objective and impartial, Marketing Research should be:

(A) completely systematic

(B) free from political biases

(C) Pragmatic & applied oriented

(D) control & goal oriented

(9) Which of the following is a punished source of external secondary data?

(A) BSE & NSE publications

(B) WHO reports

(C) RBI publications on banking

(D) All of these

(10) _______ Databases are composed of citations to articles in journals.

(A) Bibliographic

(B) Internet

(C) Full text 

(D) Numeric

(11) Videotaping is a characteristic of:

(A) Descriptive Research Designs

(B) Focus groups

(C) Personal In-Home Interviews

(D) None of these 

(12) Preplanned and structured design is a characteristic of _______ Research designs.

(A) Exploratory

(B) Descriptive

(C) Causal

(D) None of these

(13) Market Segmentation is an item that falls under. 

(A) Marketing Managers

(B) Control Marketing Variables

(C) Customer Groups

(D) Uncontrollable Environmental Factors

(14) Scales that compare the object being rated with another object are called :

(A) Summated

(B) Non - comparative

(C) Comparative

(D) Monadic

(15) To help solve pricing product problems, ________   research is undertaken. 

(A) Problem identification 

(B) Problem forecasting

(C) Problem analysis

(D) Problem solving research 

(16) The semantic differential scale uses Bipolar :

(A) Adjectives

(B) Antonyms

(C) Adverbs

(D) Synonyms

(17) Attitudes are best measured using a _______ scale.

(A) Staple

(B) Likert

(C) Semantic differential

(D) Continuous rating

(18) The third step in the questionnaire Design process is to _______.

(A) Identify the form and layout

(B) Determine the content of individual questions

(C) Eliminate bugs by pretesting

(D) Determine the question wording

(19) Choose the correct order:  

(A) Problem definition, development of an approach to the problem, research design formulation, report preparation & presentation

(B) Problem definition, data preparation, research design formulation, report preparation & pre- sentation

(C) Problem definition, data preparation, development of an approach to the problem, report preparation & presentation

(D) Problem definition, research design formulation, development of an approach to the problem, report preparation & presentation

(20) Filler questions are asked to :

(A) Cross check answers

(B) Establish rapport with the respondent

(C) Generate respondent interest

(D) Disguise the purpose of the project

(21) Brand image is best measured using a _______ scale.

(A) Continuous rating

(B) Semantic differential

(C) Likert

(D) Staple

(22) The control group is the group that does not contain the effect of:

(A) Interactive Testing (IT).

(B) Mortality (MO),

(C) Maturation (MA)

(D) History (H).

(23) The approach wherein questioning begins with specific questions and concludes with general questions is called : 

(A) Inverted funnel approach

(B) Filter approach

(C) Inverted filter approach

(D) Funnel approach

(24) Price elasticity of demand is relevant at the time of

(A) Product research

(B) Pricing research

(C) Promotion research

(D) None of these

(25) Reactions to TV commercials are best measured using a _______ scale.

(A) Likert

(B) Stapel

(C) Continuous rating

(D) Semantic differential

(26) What will be the score of the following ticked Likert scaled item ?

" Deepika is a controversial actor."

Strongly disagree	[ score : 1 ]
Disagree	[ score : 2 ]
Neither agree / Disagree	[ score : 3 ]
√                                Agree	[ score : 4 ]
Strongly agree	[ score : 5 ]

(A) 1

(B) 2

(C) 3

(D) 4

(27) Which of the issues listed below would be addressed using problem-solving research?

(A) Diagnosing market potential

(B) Deciding retail outlet locations

(C) Understanding cultural trends

(D) Evaluating consumer behavior 

(28) Panels are used in the methodology of:

(A) Exploratory

(B) Descriptive

(C) Causal

(D) Exploratory & Descriptive

(29) When respondents need to handle the product before they can provide meaningful information, then should be used.

(A) CAPI

(B) Causal Research Designs

(C) Focus Groups

(D) Mall-Intercept interviews

(30) Panels are always used in the context of _______ research designs.

(A) Longitudinal

(B) Exploratory

(C) Casual

(D) None of these

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