MARKETING RESEARCH (MCQS)

T.Y B.COM

SEMESTER - 6

MARKETING RESEARCH

(MR)

MCQS = MARCH - 2015

(1) _______ Refers to the degree of standardization imposition on the data collection process.

(A) Coadding

(B) Structured

(C) Non - disguised

(D) Mutually exclusive

(2) Research that is motivated by personal or political gains is ______ research.

(A) Systematic research

(B) Objective research

(C) Subjective research

(D) Scientific research

(3) ______ Research could be used to develop hypotheses...

(A) Explortary

(B) Descriptive

(C) Causal

(D) None of the above

(4) When the set of response alternatives are mutually exclusive they :

(A) Include all possible choices

(B) Permit only one answer

(C) Imply open - ended answers

(D) Control for order bias

(5) A control group is _______

(A) The group that contains a selection bias

(B) The group that contains no effect of the dependent variable

(C) The group exposed to the treatment variable

(D) None of the above

(6) A question that clues the respondent to answer in a certain way is called a:

(A) Double - barreled question

(B) Dichotomous question

(C) Disguised question

(D) Leading question

(7) _______ Is not an example of problem - identification research.

(A) Sales analysis research

(B) Market share research

(C) Forecasting research

(D) Pricing research

(8) The _______ scale is a unipolar scale.

(A) Continuous

(B) Likert

(C) Semantic differential

(D) Stapel

(9) In _______ electronic devices automatically record viewing behavior to supplement an online panel.

(A) Purchase panels

(B) Media panels

(C) Scanner panels

(D) Scanner panels with cable TV

(10) Sales by geographical region for parle - G biscuits for 2014 for parle would qualify as :

(A) Primary data

(B) Secondary data

(C) Internal secondary data

(D) External secondary data

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