STRATEGIC MANAGEMENT - MCQS

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STRATEGIC MANAGEMENT

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MCQS 

1. A _______ describes the categories of activities within and around an organization which together create a product or service.

A. Value chain

B. Strategic capability

C. Merger

D. Alliance

2. On a value chain if firm moves form the business of finished goods or retailing to raw material or components is called __________.

A. Backward Integration

B. Forward integration

C. Horizontal integration

D. alliance

3. According to Ansoff matrix, of strategic direction new product in new market is called _________.

A. Diversification

B. New products and services

C. Market development

D. Market penetration and consolidation

4. Directional policy matrix is also known as _______

A. GE - mckinsey matrix

B. BCG matrix

C. Growth share matrix

D. Portfolio matrix

5. A ______ is the set of interorganizational links and relationship that are necessary to create product or service.

A. Customer network

B. Distribution network

C. Internet network

D. Value network

6. The concept of value chain was propounded by _______?

A. M.E. porter

B. Henry fayol

C. F.W. Taylor

D. Elton mayo 

7. According to BCG matrix SBU's with high market share and low market growth is called _______.

A. Cash cows

B. Question marks

C. Stars

D. Dogs

8. According to BCG matrix SBU's with low market share and low market growth is called _______.

A. Dogs

B. Question marks

C. Stars

D. Cash cows

9. High cost of switching supplier, is a power for __________?

 

A. Buyers

B. Suppliers

C. Employee

D. Government

10. Which of the following factor is not a part of macro environment?

A. Economic 

B. Political

C. Technological

D. Resources

11. The growth share matrix is also known as ________

A. BCG Matrix

B. GE - Mckinsey matrix

C. Parental matrix

D. Policy directional matrix

12. The mission statement answers which of the following question?

A. What is purpose of our business?

B. How can we improve ourselves?

C. What do we want to become?

D. Who are our stakeholders?

13. Resources, activities and  processes some will be unique and provide competitive advantage is known as _________

A. Strategic control

B. Business model

C. Strategic intent 

D. Strategic capability

14. Which of the following is not a variable of the component, the strategic position

A. Environment

B. Purpose

C. Capability

D. Processes 

15. A possible and desirable future state of an organization is called:

A. Mission

B. Vision

C. Goal 

D. None 

16. ________ includes understanding the strategic position of an organisation, making strategic choice for the future and managing strategy in action.

A. Strategic capability

B. Strategic control

C. Strategic management

D. Strategic position

17. According to BCG matrix SBU's with low market share and high market growth is called _______.

A. Cash cows

B. Question marks

C. Stars

D. Dogs

18. ________ involve the options for strategy in terms of both the directions in which strategy might move and the methods by which strategy might be pursaed.

A. Strategic position

B. Strategic choice

C. Strategic action

D. None of these 

19. According to BCG matrix SBU's with high market share and high market growth is called _______.

A. Cash cows

B. Question marks

C. Stars

D. Dogs

20. __________ is where organizations deliver modified or new products (or services) to existing markets.

A. Product development

B. Consolidation

C. Market development

D. None of these

21. The acronym SWOT stands for

A. Special Weapons for Operations Timeliness
B. Services, Worldwide Optimization, and Transport
C. Strengths Worldwide Overcome Threats
D. Strengths, Weaknesses, Opportunities, and Threats

22. Stability strategy is a ________ strategy

A. Corporate level

B. Strategic level

C. Functional level

D. Business level

23. ________ Can be defined as corporate development beyond current products and markets.

A. Product development

B. Market development

C. Diversification

D. Related diversification

24. Another way to consider a portfolio of businesses is by meane of the 

A. Directional policy matrix

B. Parenting matrix

C. BCG matrix

D. None 

25. BCG in BCG matrix stands for __________

A. Boston Calmette Group
B. British Consulting Group
C. Boston Corporate Group
D. Boston Consulting Group

26. Which of the following is not a part the Macro Environment?

A. Laws & Policies
B. Demographics
C. Suppliers
D. Social Values

27. Cultural values would be part of which of the following factor in macro environment?

A. Demographic
B. Natural
C. Ecological
D. Social

28. What does Question Mark symbolize in BCG matrix?

A. Liquidate
B. Invest
C. Stable
D. Remain Diversified

29. What are the means by which long term objectives will be achieved?

A. Strategies
B. Opportunities
C. Strength
D. Policies

30. The BCG matrix is based on

A. Industry growth rate and relative market share

B. Industry attractiveness and Business strength

C. Industry Growth rate and Business strength

D. All of these

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