MARKETING RESEARCH (MR) MCQS

T.Y B.COM

SEMESTER - 6

MARKETING RESEARCH

(MR)

MCQS = UNIT - 1

UNIT - 1

1. Marketing Research is the function that links................ 

Ans : Consumer, Customer & Public.

2. ................. is an example of problem identification research.

Ans :  Sales analysis Research

3. Measuring effectiveness of advertising copy is the best described by 

Ans : Promotional Research 

4. Whether the researcher does not have enough insights and understanding to proceed with the research project, he/she uses ...................

Ans : Computer assisted personal interviewing

5. An experimental group is .............

Ans : The group that contains the no. of effect of dependent variable.

6. Research that undertaken to help identify problems that are not necessarily apparent on tne Surface and yet exist or likely to arise in future is ................

Ans : Problem identification research

7. The task of marketing research is to assess the information needs and provides management with

(a) Research 

(b) Accurate

(c) Reliable

(d) All of the above

8. .................. is a framework or blueprint for conducting research project. 

Ans :  Research Design

9 The primary object .............. is to provide insight into and comprehension of the problem situation confermating the researcher.

Ans : Descriptive Research

10. ................ is an interview conducted by trained moderator among group of respondent in all unstructured and usual manner.

Ans : Focus Group

11. The motto of every research should be ............... 

Ans : Find it and tell it like it is.

12. ........................ is a formalized set of procedures tor generating, analyzing, storing & distributing information to marketing managers.

Ans : Marketing Information system

13. ............... is system which includes hardware, communications, network, database, etc.

Ans : OSS

14. .................... is the design, collection & analysis of data and finding relevant to specific marketing situation.

Ans : Marketing Research

 

15. Creative advertising, testing is part of  ................

Ans : Promotional research

16. .............. Research is related with buying behavior.

Ans : Customer

17. Editing, coding, transcription is ................. 

Ans : Data preparation and analysis.

18. ................. work includes selecting, training and evaluating fieldworker

Ans : Fieldwork of data collection

19. which research is used to find out cause & effect relation? 

Ans : Casual Research

20. Give meaning of CL in marketing research. 

Ans : Competitive Intelligence

21. ................. is known as open ended questions.

Ans :  Question Structure

22. Agree or disagree is ................  type of question.

Ans : Dichotomous Questions

23. Marketing Research is used for ..........  problem & MIS is used for .......... ..... problem.

Ans : Present, Future

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