MARKETING RESEARCH (MR) MCQS

T.Y B.COM

SEMESTER - 6

MARKETING RESEARCH

(MR)

MCQS = UNIT - 2

UNIT-2

1. Information about labor condition is provided by .................... organization.

Ans : International labor

2. ................ data has lack of accuracy.

Ans : Secondary

3. In ............... survey purchase details are maintained. 

Ans : purchase & media panels

4. Retailers are .......... units of measurement.

Ans : Institution

5. Birth & death data are provided by .............. agencies.

Ans : Semi government publications

6. ............... Channel provides information for forecasting sale, estimating market share etc.

Ans : Purchase panels

7. Commodities are scream out on the basis of ............. code in electronic scanner.

Ans : UPC

 

8. In  ................ method in cards are given for marketing research.

Ans : Scanner panel 

9 To check reliability of data .............. is considered while evaluating secondary data

Ans : Dependability

10. Syndicate data are ..............  type of data

Ans : Secondary Data

 

11. ........... is world's largest source of data.

Ans : Census data

12. ...........  provides data about industrial sector.

Ans : Central Statistical Organization

13. External data are secondary data which are in the form of published material, computer data base, or ................ 

Ans : Syndicated services

14. ........... are the excellent source of information.

Ans : Guides

15. A questionnaire is ................ for obtaining information.

Ans : formalized

16. .............. method lengthy & complex question can be asked.

Ans :  Personal interview

17. Jan Staple has given ........... scaling technique. 

Ans : Staple Scale 

18. ................ measures the same group of respondent over time but not necessarily on the same variables. 

Ans : Syndicated Panel Surveys

19. Average weekly sales of panel G from D' Mart for 2013 for panel would be quality as  ................

Ans : Secondary Data

20. The ................ is also referred as a Summated scale. 

Ans : Likert Scale

21. Question that combined to separate issued in the signed question are called  ................

Ans : Double barreled question

22. The question which has answer in only Yes or No response is called ................. 

 Ans : Dichotomous question

23. ............ is also known as unipellar scale.

Ans : Staple scale

24. To measure response of consumer ............ is used.

Ans :  Scaling Technique

25. Electronic scanner data is also known as .............. 

Ans :  scanner data

26. .............. collects data for sale.

Ans : Syndicated Sources

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