Marketing Research Mcqs - Study For Buddies

Monday, March 21, 2022

Marketing Research Mcqs


MCQs: MARCH 2017

1. Research that is motivated by personal or political gain is: 

A. Systematic research
B. Objective research
C. Subjective research
D. Scientific research

2. Marketing Research is the function that links:

A. Consumer and Marketer through information
B. Consumer and Marketer to the Public through information
C. Consumer and Marketer to the Government through information
D. Consumer, Customer, and Public to the Marketer through information

3. ____________ is not an example of problem-solving research.

A. Product Research 
B. Promotion Researche
C. Sales Analysis Research 
D. Pricing Research

4. _________ is an example of Problem-Identification Research

A. Market Share Research 
B. Distribution Research 
C. Pricing Research 
D. Segmentation Research 

5. Measuring effectiveness of advertising copy is best described by:

A. Product Research 
B. Promotion Research 
C. Pricing Research 
D. Distribution Research

6. Test Marketing a new product or brand would belong to:

A. Product Research 
B. Promotion Research 
C. Pricing Research 
D. Distribution Research

7. ________ research could be used to develop hypotheses.

A. Exploratory 
B. Descriptive
C. Causal
D. None of the above

8. __________ research could be used to control the effect of other mediating variables.

A. Exploratory
B. Descriptive
C. Causal 
D. None of the above

9. ________ refers to the degree of standardization imposed on the data collection process.

A. Coding
B. Structured 
C. Non-disguised 
D. mutually exclusive 

10. When the respondents need to see, handle, or consume the product in a specific shopping environment, the researcher uses.

A. Computer-Assisted Personal Interviewing
B. Mall-Intercept Personal Interviews
C. Focus Groups
D. Personal In-Home Interviews

11. being unable or unwilling to provide desired information is a disadvantage for: 

A. fixed-alternative questions
B. unstructured data
C. the survey method
D. Focus groups

12. An Experimental Group is: 

A. The group that contains a selection bias.
B. The group that contains no effect of the dependent
C. The group exposed to the treatment variable. 
D. The group that is used as a basis for comparison.

13. The collection of _________ data involves all the steps of the marketing research process.

A. Only Primary Data
B. Both Primary and Secondary Data
C. Only secondary data 
D. Neither primary nor secondary data

14. Information from a common database sold by companies to different clients having similar information needs would qualify as:

A. Internal primary data 
B. External primary data 
C. Internal secondary data 
D. External secondary data

15. Average weekly sales of Parle G biscuits from D'Mart for 2013 for Parle would qualify as: 

A. Both Primary and Secondary Data
B. Only Primary Data 
C. Only secondary data
D. Neither primary nor secondary data 

16. __________ is a data gathering technique in which respondents record their purchases online or in a dirty.

A. Media panel's
B. Purchase panel's 
C. Scanner panel's 
D. Survey panel's

17. Scanner data that provides information on purchases by brand, size, price, and flavor or formulation is called:

A. Scanner data 
B. Scanner panels 
C. Scanner panels with cable TV 
D. Volume tracking data

18. In ___________ electronic devices automatically record viewing behavior to supplement an online panel

A. Purchase panels
B. Media panels
C. Scanner panels
D. Scanner panels with cable TV

19. A type of information obtained in a questionnaire that included name, address, and phone number is:

A. Demographic information
B. Identification information
C. Classification information
D. Basic information

20. A question that clues the respondent to answer in a certain way is called a: 

A. Dichotomous question
B. Double-barreled question
C. Disguised question
D. Leading question

21. When the set of response alternative are mutually exclusive they:

A. include all possible choices
B. permit only one answer
C. imply open-ended answers
D. control for order bias

22. Open-ended questions that respondents answer in their own words are called: 

A. Unstructured questions
B. Structured questions
C. Disguised questions
D. Leading questions

23. _________ bias is the respondent's tendency to agree with the direction of a question. 

A. Order
B. Acquiescence 
C. Respondent 
D. Systematic

24. _______ bias is the respondent's tendency to check an alternative merely because it occupies a certain position. 

A. Order 
B. Systematic
C. Acquiescence 
D. Respondent

25. Questions that have collectively exhaustive response alternative are called: 

A. Structured questions
B. Unstructured questions
C. Multiple-Choice questions 
D. Dichotomous questions 

26. ________ is a strategy for ordering questions in a questionnaire to prevent specific questions from biasing general questions. 

A. Branching Questions
B. Acquiescence Bias
C. Dichotomous questions
D. Funnel Approach

27. Questions that combine two separate issues into a single question are called: 

A. Dichotomous questions
B. Structured questions
C. Unstructured questions
D. Double-barreled question

28. The _______ scale is also referred to as a summated scale. 

A. Continuous
B. Likert
C. Semantic differential
D. Staple

29. The Semantic Differential scale is bounded at each end by:

A. Bipolar adjectives
B. Degree of agreement
C. Unipolar synonyms
D. A continuous line

30. The ________ scale does not contain a neutral point.

A. Continuous
B. Likert 
C. Semantic differential
D. Staple

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