MARKETING MANAGEMENT - MCQS

M.COM

SEMESTER - 1 

MARKETING MANAGEMENT

(MM)

MCQS

1. _______ is the one that exceeds customer expectations.

A. Expected product

B. Augmented product

C. Potential product

D. None of the other three options

2. Variability of services refer to the difference in the quality of services based on who provides them and to whom

A. True 

B. False

C. May be true 

D. May be false

3. Grassroots Marketing is the recent trend, whereby marketers concentrate on making such activities as personally relevant to individual customers as possible.

A. Internal Marketing

B. External Marketing

C. Grassroots Marketing

D. None of the other options given

4. 'Consumers often choose and use brands with a brand personality consistent with their actual self concept (how we view ourselves), through the match may instead be based on the consumer's ideal self concept ( how we would like to view ourselves) or even on other's self concept (how we think others see us)'. Comment upon the statement.

A. True

B. False

C. May be true

D. May be false

5. Tracking the scope or breadth of a communication's reach that can also be compared across all communication types.

A. Engagement

B. Impressions

C. Impact

D. None of the other options given

6. To avoid _______ a company must prioritize features and tell consumers how to use and benefit from them.

A. Performance fatigue 

B. Product fatigue

C. Feature dissonance

D. Feature fatigue 

7. ______ are those the consumer characteristically compares on such bases as suitability, quality, price and style.

A. Convenience goods 

B. Shopping goods

C. Specialty goods 

D. Sought goods 

8. Packaging must achieve a number of objectives:

A. Identify the brand

B. Convey descriptive and persuasive information

C. Assist at - home storage

D. All of the three options

9. 'Products under warranty cannot be returned to the manufacturer or designated repair center for repair, replacement or refund. Whether expressed or implied, warranties are not legally enforceable'. Comment upon the statement.

A. True

B. False

C. May be true

D. May be false

10. Smoke detectors, life insurance, house insurance etc. Are ________

A. Shopping goods

B. Specialty goods

C. Unsought goods 

D. None of the three options

11. The four unique elements to service include:

A. Independence, intangibility, inventory and inception 

B. Independence, Increase, inventory and intangibility

C. Intangibility, inconsistency, inseparability and inventory

D. Intangibility, independence, inseparability and inventory

12. 'The perishable and seasonal nature of farm products gives rise to special marketing practies, whereas their commodity character results in relatively more advertising and promotional activity'. Comment upon the statement.

A. True

B. False

C. May be true 

D. May be false

13.  _______ refers to consumers who are loyal to two or three brands.

A. Shifting loyals

B. Switches

C. Shifting loyals

D. Split loyals

14. Following are some of the important functions performed by 'labelling", expect for:

A. Identifying the product

B. Grading the product

C. Describing the product 

D. Highlighting the product

15. " A societal process by which individuals and groups obtain what they need and want through creating offering and freely exchanging products and services of value with others". This definition refers to which one of the following concepts?

A. Selling

B. Advertising

C. Barter

D. Marketing

16. In _____ because of well informed professional buyers skilled at evaluating competitive offerings sales force the price and the seller's reputation may play a greater role than advertising and web sites.

A. Consumer markets

B. Business markets 

C. Global markets

D. Non profit and government markets

17. Four key constituents of relationship marketing are ______, _______, ________ and ________.

A. Manufacturers, employees, customers and marketing partners

B. Customers, employees, marketing partners and members of financial community

C. Manufacturers, customers, employees and marketing partners

D. Customers, employees, marketing partners and members of society

18. Following are the important dimensions of product differentiation, except for :

A. Performance quality

B. Conformance quality

C. Customization 

D. Delivery

19. In context of buying a car, ' the customer would like the dealer to include an onboard GPS system' is an example of ________

A. Real needs

B. Stated needs

C. Delight needs 

D. Secret needs 

20. Modern marketing management's four p's refer to:

A. Product, processed, people and presentation

B. Product, price, place and promotion

C. People, progress, performance and promotiona

D. People, processes, programs and performance

21.  According to five force model scale and experience, access to supply and distribution channels, differention, expected retaliation are factors related to ___________?

A. Threat of suppliers

B. Barriers to exit 

C. Bargaining power of buyers

D. Barriers to entry

22. ________ are the basic human requirements such as for air, food, water, clothing and shelter.

A. Needs 

B. Demand 

C. Wants

D. None 

23. _______ holds that consumers and businesses, if left alone, won't buy enough of the organization's products.

A. Production concept

B. Product Concept

C. Selling Concept

D. Marketing concept

24. _______ refers to consumers who shift loyalty from one brand to another.

A. Shifting loyals

B. Switches

C. Shifting loyals

D. Split loyals

25. ______ are tangible goods that normally survive many uses: refrigerators, machine tools and clothing.

A. Non-durable goods 

B. Durable goods 

C. Services

D. All of these

26. _______ includes all the activities of designing and producing the container for a product.

A. Labeling

B. Guarantees

C. Warranties

D. Packaging

27. Consumers may share a strong need that cannot be satisfied by an existing product.

A. Declining demand 

B. Full demand 

C. Latent demand 

D. All of these 

28. _________ refers to how well the product or service is brought to the customer, including spced, accuracy and care throughout the process.

A. Delivery

B. Ordering ease

C. Installation

D. Customer training

29. A product mix also called as _______.

A. Product map 

B. Product assortment

C. Product system

D. None 

30. ________ are Purchased when a need is urgent - umbrellas during a rainstorm, boots and shovels during the first winter snow.

A. Specialty goods

B. Convenience goods 

C. Impulse goods 

D. Emergency goods 

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