MARKETING RESEARCH (MCQS) FEBRUARY 2015

T.Y B.COM

SEMESTER - 6

MARKETING RESEARCH

(MR)

MCQS = FEBRUARY - 2015

(1) Research that is motivated by personal or political gains is

(A) Objective research

(B) Systematic research

(C) Scientific research

(D) Subjective Research

(2)........... is not an example of problem identification research

(A) Market Share Research

(B) Sales Analysis Research

(C) Pricing Research 

(D) Forecasting Research

(3)......... research could be used to develop hypotheses.

(A) Exploratory

(B) Descriptive

(C) Casual

(D) None of the above

(4)........... refers to the degree of standardization imposed ion the data collection process

(A) Coding 

(B) Structured

(C) Non-disguised

(D) Mutually exclusive

(5) A control  group is

(A) The group that contains a selection bias

(B) The group that contains no effect of the dependent variable

(C) The group exposed to the treatment variable

(D) None of the above

(6) Sales by geographical region for Parle G biscuits for 2014 for Parle would qualify as 

(A) Primary Data

(B) Secondary Data

(C) Internal Secondary Data

(D) External Secondary Data

(7) In.......... electronic devices automatically record viewing behavior to supplement on online panel.

(A) Purchase Panels

(B) Media panels

(C) Scanner Panels

(D) Scanner Panels with cable TV

(8) A question that clues the respondent to answer in a certain way is called a

(A) Dichotomous question

(B) Double-barreled question

(C) Disguised question

(D) Leading question

(9) When the set of response alternatives are mutually exclusive they

(a) include all possible choices

(B) permit only one answer

(C) control for order bias

(D) imply open-ended answers

(10) The ......... scale is a unipolar scale

(A) Stapel

(B) Semantic differential

(C) Continuous

(D) Likert

For More Detail Contact Us And Follow On Study For Buddies

Thank You