MARKETING RESEARCH (MR) (MCQS)

T.Y B.COM

SEMESTER - 6

MID SEMESTER EXAMINATION

MARKETING RESEARCH

(MR)

MCQS = MARCH - 2014

(1) Marketing research is the function that links :

(A) Consumer and marketer through information.

(B) Consumer and marketer to the public through information.

(C) Consumer and marketer to the government through information.

(D) Consumer, customer and public to the marketer through information.

(2) An experiment group is :

(A) The group that contains a selection bais 

(B) The group that contains the no effect of the dependent variable.

(C) The group exposed to the treatment variable.

(D) The group that is used as a basis for comparison.

(3) Questions that combine two separate issues into question are called :

(A) Structured questions

(B) Dichotomous questions

(C) Double - barreled questions

(D) Unstructured questions

(4) ............ Is an examples of problem-Identification research.

(A) Sales Analysis Research

(B) Distribution Research

(C) Pricing Research

(D) Segmentation Research

(5) Measuring effectiveness of advertising copy is best described by:

(A) Product Research

(B) Pricing Research

(C) Promotion Research

(D) Distribution Research

(6) Where the researcher does not have enough insights and understanding to proceed with the research project, he/she uses:

(A) Computer-Assisted Personal Interviewing

(B) Mall-Intercept Personal Interviews

(C) Personal In-Home Interviews

(D) Focus Groups

(7) ........... measure the same group of respondents over time but not necessarily on the same variables.

(A) Scanner Panels with cable TV

(B) Purchase and Media Panels

(C) Retailer and Wholesaler Audits

(D) Syndicated panel surveys

(8) Average weekly sales of Parle G biscuits from D'mart for 2013 for would quality as:

(A) Both primary and Secondary Data

(B) Only Primary data

(C) Only Secondary Data

(D) Neither primary nor secondary data

(9) ............. Is a strategy for ordering questions in a questionnaire to prevent specific questions from biasing general questions.

(A) Branching Questions

(B) Acquiescence Bias

(C) Dichotomous Questions

(D) Funnel Approach

(10) The ............ Scale is also referred to as a summated scale.

(A) Continuous

(B) Likert

(C) Semantic differential 

(D) Staple

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