S.Y B.COM
SEMESTER - IV
MID SEMESTER EXAMINATION
MARKETING MANAGEMENT
(MM)
MCQS
MARKET SEGMENTATION
(1) Dividing a market into groups based on consumer knowledge, attitude, use or response to a product is known as _______ segmentation.
(A) Psychographic
(B) Behavioral
(C) Geographic
(D) Demographic
(2) _______ Refers to a consistent pattern of behaviour.
(A) Personality
(B) Life Style
(C) Motivation
(D) Learning
(3) ______ Segmentation is used to understand consumer and to identify targets for new and for existing products.
(A) Behavioral
(B) Psychographic
(C) Demographic
(D) Geographic
(4) _______ refers to the set of norms, beliefs and values that are learned from the society.
(A) Sub - culture
(B) Culture
(C) Social class
(D) Role & Status
(5) The act of dividing a market into distinct group of buyers having similar wants is called as ______.
(A) Targeting
(B) Market segmentation
(C) Positioning
(D) Market development
(6) Buyers Can be dividend into _______
groups according to their brand loyalty status.
(A) Three
(B) One
(C) Four
(D) Two
(7) Name the main variables used to segment the market.
(A) Nationality
(B) Life style
(C) Density
(D) Personality
(8) _______ Provides more specific identification and socialization for their members Geographic Demographic, Psychographic, Behavioral.
(A) Religion
(B) Culture
(C) Sub-culture
(D) Nationality
(9) A ______ is a persons pattern of living in the world as expressed in activities interest and opinions.
(A) Family Size
(B) Income
(C) Culture
(D) Life style
(10) State the give Classes of attitudes used to segment the market.
(A) Indiiferent
(B) Negative
(C) Positive
(D) Enthusiastic
PRODUCT LIFE CYCLE
(11) In ______ stage of PLC the product sales starts declining.
(A) Decline
(B) Introduction
(C) Growth
(D) Maturity
(12) in ______ stage of PLC the sales increases but at a slow rate.
(A) Decline
(B) Growth
(C) Introduction
(D) Maturity
(13) Customers entering into the market during the introduction stage ot preduct life cycle are named as _______.
(A) Decline
(B) Innovators
(C) Adopters
(D) Loyal
(14) There are _______ stages in a product life cycle.
(A) Three
(B) Two
(C) One
(D) Four
(15) Growth stage is the period of rapid market acceptance and substantial profit improvement.
(A) Maturity
(B) Decline
(C) Growth
(D) Introduction
(16) _______ stage is the period when sales show a downward shift and profit erodes.
(A) Maturity
(B) Decline
(C) Introduction
(D) Growth
(17) ______ stages of product life cycle in logical order.
(A) Decline
(B) Maturity
(C) Growth
(D) Introduction
(18) State the three phases of maturity stage
(A) Stable maturity stage
(B) Growth maturity stage
(C) Decaying maturity stage
CONSUMER BEHAVIOUR
(19) _______ is a process whereby the individual interacts with his her environment for the purpose of making market place decision on product / services.
(A) Consumer behaviour
(B) Segmentation
(C) Positioning
(D) Targeting
(20) ______ is a complex mental picture of ourselves.
(A) Self concept
(B) Personality
(C) Status
(D) Life style
(21) ______ group consist of those group that have a direct or indirect influence on the persons attitude and behaviour.
(A) Age group
(B) Family
(C) Social group
(D) Reference group
(22) A group to which a person would like to belong is called _______ group.
(A) Dissociative
(B) Secondary
(C) Primary
(D) Aspirational
(23) The person within the group who exerts, influence and transmit information is known as the.
(A) Opinion Leader
(B) Manager
(C) Group Leader
(D) Director
(24) _____ Consist of activities that a person is expected to perform according to the person around him / her.
(A) Authority
(B) Duty
(C) Role
(D) Task
(25) _____ are those consumers who buy one brand all the time.
(A) Hard Core Loyals
(B) Split Loyals
(C) Switchers
(D) Shifting Loyals
(26) Consumers who show no brand loyalty towards any brand are called as _______.
(A) Hard core loyals
(B) Split loyals
(C) Switchers
(D) Shifting loyals
(27) _____ is relatively homogenous divisions in a society having similar values, and behaviour.
(A) Social class
(B) Upper class
(C) Labour class
(D) Middle class
(28) A ______ group is one whose values or behaviour as individual rejects.
(A) Dissociative
(B) Secondary
(C) Primary
(D) Aspirational
(29) There are total _____ states in a family life cycle.
(A) Nine
(B) Eight
(C) Six
(D) Four
(30) ______Is a persons pattern of Iiving in the world as expressed in his activities interests and opinion.
(A) Life cycle
(B) Trade cycle
(C) Life style
(D) Business cycle
(31) _____ is a process in which an individual selects, organized end impress information inputs to create a meaningful picture of the world.
(A) Organizing
(B) Learning
(C) Perception
(D) Sensation
(32) A relatively permanent change in a behaviour as a result of experience is called as _______.
(A) Sensation
(B) Organizing
(C) Learning
(D) Perception
(33) _______ is a descriptive thought that a person holds about something.
(A) Culture
(B) Custom
(C) Attitudes
(D) Beliefs
(34) _______ is a persons favourable or unfavourable evaluations and tentacles towards some object or idea.
(A) Custom
(B) Attitude
(C) Beliefs
(D) Culture
(35) ______ is a person who suggests the idea of buying a particular product.
(A) Marketer
(B) Producer
(C) Buyer
(D) Initiator
(36) Consumers pass through ________ stages in a buying process.
(A) Seven
(B) Five
(C) Four
(D) Two
(37 The buyers satisfaction is a function of buyers _______ from the product and the products perceiveed _______.
(A) Expectation, performance
(B) Expectation, payment
(C) Performance satisfaction
(D) Payment, expectation
(38) _____ developed a two factor theory of motivation.
(A) Herzberg
(B) Alderfer
(C) Vroom
(D) Maslow
(39) According to _______human needs are arranged in hierarchy and lower level needs are satisfied first, then higher level need
(A) Herzberg
(B) Aderfer
(C) Vroom
(D) Maslow
(40) _____ is a person who first suggests the idea of buying a product.
(A) Marketer
(B) Producer
(C) Buyer
(D) Initiator
SHORT QUESTIONS
(41) State the two factors that intervene between the purchase intention and purchase decision.
(A) Unanticipated situational factors
(B) Attitude of others
(42) State the various stages of consumer buying process
Information Search
Evaluation of Alternatives
Need Recognition
Purchase Decisions
Post-purchase behaviour
(43) Arrange in order the Maslow's Need hierarchy theory.
(a) Self actualization
(b) Safety needs
(c) Social needs
(d) Esteem needs
(e) Physiological needs
Ans:
(a) Physiological needs
(b) Safety needs
(c) Social needs
(d) Esteem needs
(e) Self actualization
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