RETAILING MANAGEMENT - MCQS

S.Y B.COM

SEMESTER - 4

RETAILING MANAGEMENT

(RM)

MCQS 

1. Which of the following requires a strong retail network for expanding the reach of their products and to obtain powerful platform for promotions and POP advertising?

(a) Manufacturers 

(b) Consumers

(b) Retailers 

(d) None of the above

2. __________means physical repacking of the product by retailers in small sizes according to customer’s requirement

(a) Arranging an assortment 

(b) Sorting

(c) Bulk breaking 

(d) Extending Services

3. Which of the following is/are drivers of change in retailing?

(a) Expanding Computer technology

(b) Emphasis on convenience and service

(c) Focus on productivity

(d) All the above

4. Gross Margin = ________________________ 

(a) Net Sales – Cost of Goods Sold 

(b) Net Sales + Cost of Goods Sold

(c) Net Profit – Cost of Goods Sold 

(d) Net Turnover - Cost of Goods Sold

5. Retailers consider which factor/factors in locating the retail outlet

(a) Potential demand 

(b) Supply of merchandise

(c) Store image 

(d) All the above

6. Which of the following is/are not a activity carried out by retailer

(a) Breaking bulk 

(b) policy formulation

(c) Extending Services 

(d) Holding Stock

7. GRDI stands for

(a) Gross retail development Index

(b) Gross retail decision Index

(c) Global retail department Index

(d) General retail development Index

8. Which activity states retailer’s selection of merchandise?

(a) Arranging Assortment 

(b) Sorting

(c) Breaking bulk 

(d) None of the above

9. Retailers cannot be categorized base on:

(a) Number of outlets 

(b) Margin and turnover 

(c) Location 

(d) Profit

10. Which of the following represents the full form of POS

(a) Point of Sale

(b) Purchase of supply

(c) Price of sale 

(d) Planning of sale

11. ________ is a retailer’s selection of merchandise which includes both the depth and breadth of products carried

(a) Assortment 

(b) Holding Stock

(c) Sorting 

(d) Extending Service

12. FMCG stands for ________

(a) First moving consumer goods

(b) Fast moving consumer goods

(c) Fast moving consumable goods

(d) Fast movement of consumable goods

13. According to planet retail and technopunk advisers pvt ltd. Share of the organized retail sector in India is 04 % in the year________.

(a) 2005 

(b) 2006 

(c) 2010 

(d) 2017

 

14. Which of the following is not a characteristic of retailing which make it different from wholesaler?

(a) Direct interaction with customer.

(b) Lower average amount of sales transaction. 

(c) High profit High Turnover.

(d) Point of purchase display and promotions.

15. Extending services means retailers provide multiple services to ____________ . 

(a) immediate customers 

(b) manufacturers 

(c) other members of the value chain 

(d) all of these

16. Which of the following is/ are the principle of Merchandising

(a) Understand the target market 

(b) Build the right Assortment

(c) Offer value 

(d) All the above

17. Items such as milk, bread and canned soup are examples of:

(a) Fashion merchandise 

(b) Staple merchandise

(c) Seasonal merchandise 

(d) fads

18. Which of the following is a retailing concept in which the total range of products sold is broken into discrete groups of similar products

(a) Category Assortment 

(b) Category Management

(c) Category captains 

(d) Category Purchasing 

19. Which of the following is not a method of buying in retailing?

(a) Centralised Buying 

(b) Buying committee

(c) Category buying 

(d) Resident Buying office

20. Which services the retailers use when sourcing from International markets

(a) Buying Committee

(b) Centralized Buying

(c) Decentralised buying 

(d) Resident Buying offices

21. Company Demand =

(a) Market Demand * Company’s Market Share

(b) Market Demand – Company’s Market Share 

(c) Market Demand + Company’s Market Share

(d) None of the above

22. Time series analysis involves breaking past sales into four components. Which of the below is not among the four components:

(a) Trend 

(b) Erratic Events

(c) Responses 

(d) Market 

23. In retail merchandising, merchandiser pays close attention to

(a) Types of products offered for sale

(b) How to best present the products to consumer

(c) Determining what is a reasonable retail price

(d) All of the above

24. The first stage in creating sales forecast is to estimate the ________ demand

(a) Company 

(b) Market

(c) Broker 

(d) Negotiator

25. The number of SKUs offered in a merchandise category is a ______ decision

(a) Tactic 

(b) strategic

(c) Programmed 

(d) Minor

26. In which type of buying the retailers enjoy the economies of scale and are often non-competing 

(a) Centralised Buying 

(b) Decentralised Buying

(c) Buying Committee 

(d) Cooperative buying

27. In sales forecasting process, stage ________ refers to estimate company demand based on market share

(a) One 

(b) Two

(c) Three 

(d) Five

28. After forecasting sales for the category, the next step in the merchandise management Planning is to develop _______

(a) Sales Plan 

(b) Marketing Plan

(c) Assortment plan 

(d) Retail Plan

29. Macro forecasting is concerned with forecasting of _______ in total

(a) Units 

(b) Markets

(c) Industry 

(d) None of the above

30. When the product is in the introductory stage, _______ level of forecasting will be best one.

(a) Micro

(b) Macro

(c) Micro & macro both 

(d) None of these

For More Detail Contact Us And Follow On Study For Buddies

Thank You